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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 integrated marketing encyclopedia


Microsoft Throws .NET At SMEs, With CRM As Bait
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space, no one can be sure that its

integrated marketing encyclopedia  as well as an integrated solution to Microsoft Great Plains Dynamics , Solomon and eEnterprise . Its expected availability in North America is in the fourth quarter of 2002, while the availability outside of North America will be phased and is expected to begin in the first quarter of 2003. It will be sold and implemented through Microsoft Great Plains' reselling partner channel, and partners and Microsoft Great Plains' award-winning customer support team will provide support. The solution will be

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » integrated marketing encyclopedia

Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond? Part Two: Challenges and User Recommendations


The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM space and suddenly re-focus on BPM may be regarded as a not quite deliberate move, but rather as a sudden act of taking another plunge. Is the Applix move a harbinger of the future for smaller CRM vendors?

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Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery


While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy mosaic

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The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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Integrated Solutions: Look Before You Leap


When it comes to integrated enterprise systems, functionality is not exactly unimportant, but it needs to be combined within a fairly simple-to-use application set that actually gets used rather than languishes on the shelf.

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Manufacturing Software for an Integrated Steel Plant


Manufacturing processes for an integrated steel plant typically encompass three distinct types of manufacturing: flow manufacturing, process manufacturing, and mill manufacturing, meaning that such a plant is effectively a mixed-mode manufacturer. Software systems for these manufacturers' diverse needs are of critical importance. Learn about specific software capabilities you should be looking for.

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Deacom Integrated Accounting and Enterprise Resource Planning Software System v.10.4 for Mixed-mode ERP Certification Report


The Deacom product Deacom Integrated Accounting and Enterprise Resource Planning Software System (v.10.4) is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for mixed-mode manufacturing in the ERP Evaluation Center. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Converged and Integrated Datacenter Systems: Creating Operational Efficiencies


This IDC Insight examines the benefits of an integrated infrastructure within the datacenter environment. The report incorporates data gathered through surveys and customer interviews to inform CIOs and datacenter managers on the benefits of integrated systems, including reduced head count and more efficient services.

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