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Microsoft Throws .NET At SMEs, With CRM As Bait
While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space, no one can be sure that its

integrated marketing encyclopedia  as well as an integrated solution to Microsoft Great Plains Dynamics , Solomon and eEnterprise . Its expected availability in North America is in the fourth quarter of 2002, while the availability outside of North America will be phased and is expected to begin in the first quarter of 2003. It will be sold and implemented through Microsoft Great Plains' reselling partner channel, and partners and Microsoft Great Plains' award-winning customer support team will provide support. The solution will be Read More

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Documents related to » integrated marketing encyclopedia


Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond? Part Two: Challenges and User Recommendations
The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM space and suddenly re-focus on BPM may

integrated marketing encyclopedia  and whether the envisioned integrated products' delivery dates in the second half of 2003 will also be delayed like in the case of Microsoft CRM's delay. Further, MBS is not yet exactly a uniformly global company, as its product offerings and channel strategy may differ notably within different markets. Not many customers can still integrate or use interchangeably MBS' Great Plains, Solomon, Axapta and Navision product lines. Thus, while MBS gets distracted by its efforts to provide a clear and concise Read More
Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash cushioned Microsoft has been putting

integrated marketing encyclopedia  customers and partners. Tightly integrated with Microsoft CRM, Crystal Enterprise should deliver insight into customer data through a combination of operational and analytic reports, enabling companies to understand what is happening in their customer base and why. The agreement includes an OEM component through which a version of Crystal Enterprise, called Crystal Enterprise for Microsoft CRM , would be installed by default at no additional cost, providing customers with the ability to view, filter, Read More
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

integrated marketing encyclopedia  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use Read More
Deacom Integrated Accounting and Enterprise Resource Planning Software System v.10.4 for Mixed-mode ERP Certification Report
The Deacom product Deacom Integrated Accounting and Enterprise Resource Planning Software System (v.10.4) is now TEC Certified for online evaluation of

integrated marketing encyclopedia  Integrated Accounting and Enterprise Resource Planning Software System v.10.4 for Mixed-mode ERP Certification Report The Deacom product Deacom Integrated Accounting and Enterprise Resource Planning Software System (v.10.4) is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for mixed-mode manufacturing in the ERP Evaluation Center. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

integrated marketing encyclopedia  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More
A Beginner's Guide to App Marketing
Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn

integrated marketing encyclopedia  Beginner's Guide to App Marketing Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try. Read More
New SAP Integrated Business Planning Cloud Solution Is Here
SAP has launched four new cloud-based applications that enable companies to more quickly develop, orchestrate, and execute integrated business plans with the

integrated marketing encyclopedia  SAP Integrated Business Planning Cloud Solution Is Here SAP has launched four new cloud-based applications that enable companies to more quickly develop, orchestrate, and execute integrated business plans with the ability to capture, interpret, plan, and quickly act on real-time information. This is in line with SAP’s strategy to painstakingly rewrite its supply chain management (SCM) portfolio on the SAP HANA in-memory platform (with one common data model) for adoption through SAP Cloud .   Since Read More
ALCIE Integrated Solutions
ALCIE Integrated Solutions Inc. (AIS) develops its family of ALCIE modules, as well as providing integrated solution services. ALCIE has been providing

integrated marketing encyclopedia  Integrated Solutions ALCIE Integrated Solutions Inc. (AIS) develops its family of ALCIE modules, as well as providing integrated solution services. ALCIE has been providing, installing, and supporting both packaged off-the-shelf and custom business applications continuously for the past 20 years. Its top five target markets are government, automotive distribution, chemical and pharmacutical distribution, insurance, and food and perishable commodity distribution. ALCIE is based in Montreal, Quebec Read More
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing

integrated marketing encyclopedia  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

integrated marketing encyclopedia  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

integrated marketing encyclopedia  Business Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More
Got CRM? Why You Need Marketing Automation, Too
When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed

integrated marketing encyclopedia  CRM? Why You Need Marketing Automation, Too When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both. Read More
IDe (Integrated Development Enterprise)
Headquartered in Concord, Massachusetts (US), IDe is a provider of Internet-based development chain management (DCM) solutions. The company was incorporated in

integrated marketing encyclopedia  (Integrated Development Enterprise) Headquartered in Concord, Massachusetts (US), IDe is a provider of Internet-based development chain management (DCM) solutions. The company was incorporated in June 1998 and is focused exclusively on developing software to manage product development. The firm has clients spanning several industries including, electronics and telecommunications, consumer products, automotive, aerospace and industrial, chemicals and plastics, medical and pharmaceutical, as well as Read More
Blue Tent Marketing


integrated marketing encyclopedia  Tent Marketing Read More

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