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SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

interactive marketing blog  SAP Business All-in-One: 31 interactive reports and dashboards supporting 7 end-to-end business scenarios in 8 application areas (the UI Business Analytics Best Practices Package) Extra Price Add-Ons for SAP Business All-in-One: SAP BusinessObjects Edge BI and get additional pre-built reports and dashboards for free (the BI Best Practices Package), and use against SAP Business Warehouse (SAP BW) if implemented SAP BusinessObjects Edge BI with data integration and SAP BusinessObjects Edge Rapid Marts to Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » interactive marketing blog


Will 2013 Be IBS’ Comeback Year? Part 1
Several years ago enterprise applications market observers might have talked about Sweden’s “Three I” enterprise resource planning (ERP) vendors: Intentia, IFS,

interactive marketing blog  and operational plans connectivity Interactive what-if simulation Extensive performance reporting Configuration to a company’s specific FS&OP process needs In addition, Symphony gave IBS the mobility toolkit and now there are IBS Mobility apps for WMS, whose business logic and data reside in IBS Enterprise. The workflow-enabled offering leverages HTML5 for cross-platform use on Apple iPad / iPhone and Google Android devices. Growth Strategy IBS is refreshingly frank that addressing most of the Read More
Sorting Through the ERP, Lean MFG, APS, and MES Clutter - Part 1
Especially in today’s globally competitive and recessionary environment it is imperative that companies further eliminate waste, become leaner, and become

interactive marketing blog  of the shop floor.  Interactive tools are required to help the planner make more effective decisions via what-if scenarios to test the alternatives before the final decisions are made. Analyzing the impact of the planner’s scheduling decisions can be even more challenging. At times the objectives may appear to be conflicting: how does one, e.g., maximize profit and minimize setup time, while also meeting the delivery dates? Some companies can get by using ERP to generate a list of orders and their due Read More
info360: Our Panel of Experts
From March 21 to 24, 2011, Technology Evaluation Centers (TEC) will be at info360 in Washington, D.C. I will be teaming up with a panel of experts to discuss

interactive marketing blog  engineering roles at Mercury Interactive, Kintana, and Oracle. Fernando Mesa Principal Technologist, MarkLogic Fernando Mesa is a seasoned technologist with 20 years of experience in the information technology (IT) industry, providing architectural leadership and technical direction to Fortune 500 companies in media and healthcare. Prior to joining MarkLogic as principal technologist, Mr. Mesa worked at United Health Group, where he served as vice president of enterprise architecture. Mr. Mesa is a Read More
Inside the Age of Social Enterprise with Salesforce.com
Over the past several years, salesforce.com’s annual user conference Dreamforce has become a highly anticipated and entertaining end-of-the-year fixture for

interactive marketing blog  forecast tool. The new interactive UI now allows you to see your entire team's forecast at a glance, with complete details of each rep's deals and an accurate rollup in real time. As you expand and collapse different time periods, you can expose the related opportunities by rep, and can quickly drill in for more details. Of course applying management insight is also key to an accurate forecast, and with Collaborative Forecasts you can improve the forecast by applying judgment to your team's forecast, Read More
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

interactive marketing blog  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More
Where have all my marketing investments gone?
With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer

interactive marketing blog  have all my marketing investments gone? With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business. Read More
Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

interactive marketing blog  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More
Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions
Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research

interactive marketing blog  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

interactive marketing blog  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More
Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management

interactive marketing blog  Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, Read More
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

interactive marketing blog  Overhauls Its Marketing Amdocs' Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra'anana, Israel, Amdocs has long been the leader in the world of telecommunications Read More
Five Keys to Marketing Analytics Excellence
Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and

interactive marketing blog  Keys to Marketing Analytics Excellence Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes. Read More
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

interactive marketing blog  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

interactive marketing blog  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More

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