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SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

interactive marketing blog  SAP Business All-in-One: 31 interactive reports and dashboards supporting 7 end-to-end business scenarios in 8 application areas (the UI Business Analytics Best Practices Package) Extra Price Add-Ons for SAP Business All-in-One: SAP BusinessObjects Edge BI and get additional pre-built reports and dashboards for free (the BI Best Practices Package), and use against SAP Business Warehouse (SAP BW) if implemented SAP BusinessObjects Edge BI with data integration and SAP BusinessObjects Edge Rapid Marts to Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » interactive marketing blog


Will 2013 Be IBS’ Comeback Year? Part 1
Several years ago enterprise applications market observers might have talked about Sweden’s “Three I” enterprise resource planning (ERP) vendors: Intentia, IFS,

interactive marketing blog  and operational plans connectivity Interactive what-if simulation Extensive performance reporting Configuration to a company’s specific FS&OP process needs In addition, Symphony gave IBS the mobility toolkit and now there are IBS Mobility apps for WMS, whose business logic and data reside in IBS Enterprise. The workflow-enabled offering leverages HTML5 for cross-platform use on Apple iPad / iPhone and Google Android devices. Growth Strategy IBS is refreshingly frank that addressing most of the Read More...
Sorting Through the ERP, Lean MFG, APS, and MES Clutter - Part 1
Especially in today’s globally competitive and recessionary environment it is imperative that companies further eliminate waste, become leaner, and become

interactive marketing blog  of the shop floor.  Interactive tools are required to help the planner make more effective decisions via what-if scenarios to test the alternatives before the final decisions are made. Analyzing the impact of the planner’s scheduling decisions can be even more challenging. At times the objectives may appear to be conflicting: how does one, e.g., maximize profit and minimize setup time, while also meeting the delivery dates? Some companies can get by using ERP to generate a list of orders and their due Read More...
info360: Our Panel of Experts
From March 21 to 24, 2011, Technology Evaluation Centers (TEC) will be at info360 in Washington, D.C. I will be teaming up with a panel of experts to discuss

interactive marketing blog  engineering roles at Mercury Interactive, Kintana, and Oracle. Fernando Mesa Principal Technologist, MarkLogic Fernando Mesa is a seasoned technologist with 20 years of experience in the information technology (IT) industry, providing architectural leadership and technical direction to Fortune 500 companies in media and healthcare. Prior to joining MarkLogic as principal technologist, Mr. Mesa worked at United Health Group, where he served as vice president of enterprise architecture. Mr. Mesa is a Read More...
TEC Industry Watch: Enterprise Software News for the Week of May 21st, 2012
SOFTWARE SELECTED, IMPLEMENTED, AND PUT TO GOOD USEHorticultural tools distribution business goes live with Sage ERP X3Industry tags: wholesale and retail

interactive marketing blog  acquire information in an interactive way. —Jorge García, TEC BI Analyst COMPANIES ACQUIRED, PRODUCTS LAUNCHED, AND STRATEGIES DEVELOPED SAP to acquire Ariba SAP and Ariba apparently have good poker faces, since during their recent user events, AribaLIVE 2012 and SAPPHIRE NOW 2012, there was no inkling of this development. At first glance, this is a good fit, as a plethora of large SAP customers use both Ariba Network and Ariba’s procurement, sourcing, contract management, e-invoicing, etc. Read More...
How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

interactive marketing blog  Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You'll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful Read More...
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

interactive marketing blog  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

interactive marketing blog  Marketing--What Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Read More...
Interactive Intelligence Inc.
Interactive Intelligence is a global provider of contact center automation, unified communications, and business process automation software and services for

interactive marketing blog  Intelligence Inc. Interactive Intelligence is a global provider of contact center automation, unified communications, and business process automation software and services for mid-size to large organizations. Read More...
HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM
HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology

interactive marketing blog  Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM. Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

interactive marketing blog  Delves into PIM by Snatching QRS Part Two: QRS Marketing Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing partnerships, and QRS Corporation (NASDAQ: QRSI) announced a definitive agreement to merge. This announcement Read More...
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

interactive marketing blog  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

interactive marketing blog  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More...
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

interactive marketing blog  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

interactive marketing blog  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More...

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