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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 interactive marketing blog


SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

interactive marketing blog  SAP Business All-in-One: 31 interactive reports and dashboards supporting 7 end-to-end business scenarios in 8 application areas (the UI Business Analytics Best Practices Package) Extra Price Add-Ons for SAP Business All-in-One: SAP BusinessObjects Edge BI and get additional pre-built reports and dashboards for free (the BI Best Practices Package), and use against SAP Business Warehouse (SAP BW) if implemented SAP BusinessObjects Edge BI with data integration and SAP BusinessObjects Edge Rapid Marts to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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TEC Industry Watch: Enterprise Software News for the Week of May 21st, 2012


SOFTWARE SELECTED, IMPLEMENTED, AND PUT TO GOOD USEHorticultural tools distribution business goes live with Sage ERP X3 Industry tags: wholesale and retail trade "The 127-year-old company A.M. Leonard, which currently operates mostly via catalog and Internet commerce, selected Sage ERP X3 to replace its aged legacy system. The Sage product was chosen mainly because of its rich functionality and

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What’s New at MCA Solutions?


Service supply chains remain complex. MCA Solutions can help service companies of all sizes improve their bottom line. In today’s feature interview, TEC Principal Analyst P.J. Jakovljevic sits down with MCA Solutions CEO Bob Salvucci to discuss the current state of the market, MCA’s approach and focus on service parts planning and optimization, and the new offerings behind MCA’s growth that are expanding this software space.

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Inside the Age of Social Enterprise with Salesforce.com


Over the past several years, salesforce.com’s annual user conference Dreamforce has become a highly anticipated and entertaining end-of-the-year fixture for enterprise applications market observers. Well, Dreamforce 2011 was somewhat different as it took place in late August and early September 2011, but the vibrant feel of the event was no different. Indeed, in these prolonged times of bad

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Microsoft Reveals Growing Retail Proficiency at NRF 2015


TEC's P.J. Jakovljevic takes a look at new Microsoft retail technology and how it's being used by retailers to make the shopping experience more personal and relevant.

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“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

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Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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