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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 interactive marketing blog


SAP’s SME Product Marketing Team Tells All (or Most of it, at least)
The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises

interactive marketing blog  SAP Business All-in-One: 31 interactive reports and dashboards supporting 7 end-to-end business scenarios in 8 application areas (the UI Business Analytics Best Practices Package) Extra Price Add-Ons for SAP Business All-in-One: SAP BusinessObjects Edge BI and get additional pre-built reports and dashboards for free (the BI Best Practices Package), and use against SAP Business Warehouse (SAP BW) if implemented SAP BusinessObjects Edge BI with data integration and SAP BusinessObjects Edge Rapid Marts to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Will 2013 Be IBS’ Comeback Year? Part 1


Several years ago enterprise applications market observers might have talked about Sweden’s “Three I” enterprise resource planning (ERP) vendors: Intentia, IFS, and IBS. While hardly anyone has ever questioned those publicly traded vendors’ industry savvy and product functionality, all three of them have struggled with stagnant growth and red ink for the major part of the late 1990s and early

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Sorting Through the ERP, Lean MFG, APS, and MES Clutter - Part 1


Especially in today’s globally competitive and recessionary environment it is imperative that companies further eliminate waste, become leaner, and become more agile to respond to customer’s demand. The ability to sense demand and become a demand-driven (responsive) business is more than just the catch-phrase du jour: it has become a recipe for survival. Everyone is on a

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info360: Our Panel of Experts


From March 21 to 24, 2011, Technology Evaluation Centers (TEC) will be at info360 in Washington, D.C. I will be teaming up with a panel of experts to discuss business intelligence (BI) and its role in analyzing unstructured data. Join us on March 23 for the TEC session—What Do I Get Out of BI?: The Role of Business Intelligence in Your Content Strategy. You can register at the info360 Web site.

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Inside the Age of Social Enterprise with Salesforce.com


Over the past several years, salesforce.com’s annual user conference Dreamforce has become a highly anticipated and entertaining end-of-the-year fixture for enterprise applications market observers. Well, Dreamforce 2011 was somewhat different as it took place in late August and early September 2011, but the vibrant feel of the event was no different. Indeed, in these prolonged times of bad

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Where have all my marketing investments gone?


With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business.

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report


Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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