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Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

internal and external marketing  silos and achieving greater internal alignment and customer focus. The marketing organization must move well away from being an isolated cost center and prove that it contributes to the longterm profitable growth that is a central objective of major business enterprises. In fact, the average tenure of a chief marketing officer (CMO) has been below two years in recent times. To increase their credibility and, ultimately, staying power with their CEO and boards of directors, CMOs need to demonstrate solid Read More...
Regulatory and Compliance
Regulatory compliance covers the requirements for ensuring products and their associated materials comply with both external and internal rules and regulations. It covers regulatory and requirement...
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Documents related to » internal and external marketing


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

internal and external marketing  to marketing's customers, both internal (sales, customer support, etc.) and external (prospects, media, partners, etc.). Integrated content management and customization have added value to the basic features of e-mail marketing by avoiding the pitfalls of mass marketing. Overall, basic campaign management modules provide the following capabilities: Planning campaigns targeted at segmented audiences Keeping a history of all the campaigns that have been run Tracking and analyzing the response to various Read More...
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service
Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations

internal and external marketing  lists and scripts to internal and external telemarketing teams in real time. Marketing experts can make contact with customers using their preferred method - phone, e-mail, fax, or text messaging. They can record all interaction-related information - such as changes in customer contact details, leads, and sales orders - through a single user interface. And all previous customer interaction history is visible to employees who have the appropriate authorization. Measurable Improvements to Marketing Process Read More...
Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

internal and external marketing  throughout the organisation, providing internal focus and clarity and creating a common understanding and purpose. This in turn creates positive brand associations among external publics, as externally the brand is represented by the services that the organisation provides and the impact that it makes in advancing its mission in the community, and the brand is reflected in the way the organisation’s employees deliver these services and how they interact with each other and with external stakeholders. Read More...
SAP Remains Vital Amid Ailing Market And Internal Adjustments Part 2: Continued Analysis and User Recommendations
SAP's focus on delivering a portal as an overlaying personalized user interface may proved to be a crucial bet, as an intuitive portal might prove to be a

internal and external marketing  to enabling access to internal and external collaborative systems. Having said all the above, the consolidation of the subsidiaries makes sense. Combining them will also likely reduce the overhead and development costs of the units and, possibly, provide a more sustainable business unit. Moreover, instead of dealing with two sales channels, customers will now have one point of access to the complete mySAP product set. IBM's decision to integrate its e-commerce application WebSphere Commerce v5.1 to its Read More...
Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

internal and external marketing  and Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

internal and external marketing  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

internal and external marketing  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More...
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

internal and external marketing  Quality: A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More...
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

internal and external marketing  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More...
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

internal and external marketing  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

internal and external marketing  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

internal and external marketing  for Search Engine Marketing and Optimization Search Engine Optimization (SEO) is a magical word that everybody is spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to “Skunkworks” for Search Engine Marketing and Optimization : Search Engine Optimization (SEO) (Wikipedia) “Skunkworks” for Search Engine Marketing and Optimization Search Engines is also Read More...
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

internal and external marketing  has faced a difficult internal dilemma: whether to fully integrate its internally developed CRM modules with its R/3 ERP system and risk the possibility of losing customers to quicker-to-market ERP competitors or CRM niche players, or to jump on the bandwagon and hastily deliver sub-optimal CRM functionality. It chose a third option of partnering. We believe that SAP has caved under the pressure from the marketplace not only to deploy a solution but to also articulate its product development strategy. If Read More...
Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work

internal and external marketing  the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to Read More...

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