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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 internat marketing


Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

internat marketing  

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

internat marketing  IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further with the automation of the creation of personalized Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

internat marketing  vertical marketing,marketing branding,promotion marketing,promotional marketing,brand marketing,marketing blog,tips marketing,marketing and branding,b2b marketing,sales and marketing strategy,experiential marketing,vertical marketing network,advertising strategies,sales strategy,direct response marketing Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

internat marketing  success factors best run marketing organization,success,factors,best,run,marketing,organization,factors best run marketing organization,success best run marketing organization,success factors run marketing organization,success factors best marketing organization. Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Reviewer's Guide for Kentico Enterprise Marketing Solution




internat marketing  Kentico E-commerce,marketing,e-commerce,marketer,Kentico,Kentico CMS,content management system,Kentico EMS,Enterprise Marketing Solution,EMS,lead management Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

internat marketing  business intelligence, BI, predictive analytics, performance management, marketing, analytics, personalization, marketing, customer data, customer analytics Read More