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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 international journal marketing free


Breathing Open Air at NetSuite
It has been almost two years since NetSuite Inc. (NYSE: N) went public and my analysis of that blockbuster initial public offering (IPO) event. Needless to

international journal marketing free  multicurrency management, built-in support for international tax, compliance, and sophisticated revenue recognition management, NetSuite OneWorld SRP eliminates arduous manual processes, shortens period-end close cycles, and allows more accurate revenue forecasts. And because NetSuite OneWorld SRP is a native cloud solution, the software enables global services businesses to unlock these benefits with minimum  capital expenditure (CAPEX) , thus ensuring faster deployments with leaner requirements for

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and extract useful information, is harder still. Even so, this data deluge has great potential for good—as long as consumers, companies, and governments make the right choices about when to restrict the flow of data, and when to encourage it. Find out more.

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Web-site Strategy for Organizations in the Corporate Services Industry


As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.

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PeopleSoft - Catching Its Second Wind From The Internet Part 2: Strengths and Challenges


PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now has a pure Internet platform a new set of products and a new assertive attitude. This part examines the strengths and challenges PeopleSoft now faces in today’s cutthroat competitive environment.

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Analytics Leader Voices Its Opinions on S&OP State of Affairs


Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand rather than trying to match demand to existing supply. Learn about the newest solutions and offerings from SAS for the retail industry and follow a question and answer session on the state of affairs on S&OP with TEC analyst P.J. Jakovljevic and Charles Chase from SAS.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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International Trade Logistics Challenge Automated Global E-Trading


The Internet has enabled a networked world, a communication infrastructure, and emerging enterprise applications, which have opened the door for international trade in earnest. But not many applications really offer multi-enterprise services and software to automate the transportation and Internet-based logistics management needs of a global trading network.

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Martec International


Martec International provides consulting and training services to the retail industry. Martec’s specialties include business processes, merchandise planning, and market research.

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Fast Facts: Latest Sales & Marketing Stats


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Got CRM? Why You Need Marketing Automation, Too


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