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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 internet marketing affiliate programs


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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MAPICS Clings To Its Customers' Loyalty


While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company will have to figure out how to be more effective in selling beyond the existing base for the long-term success in the market.

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Exact Faces Challenges


Exact Software faces significant challenges ranging from competitive challenges to user education, and product definition. Nonetheless, it is still a stalwart vendor within the small and mid-markets of accounting, manufacturing and distribution software.

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SAP Claims Big Gains In The Low-End Battleground


SAP, traditionally regarded as too cumbersome and costly for small or midsize enterprises, has recently been announcing stellar increases in sales and acceptance of its Internet-based mySAP.com by smaller companies. We believe that the incumbent smaller vendors as well as other Tier 1 vendors should prepare for a siege.

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ACCPAC -- Being Much More Than Meets The Eye Part Two: Announcements Continued


ACCPAC continues to expand its products footprint and operations worldwide.

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Partner Programs for Consultants


TEC's partner programs for consultants can help you broaden your firm's services portfolio, handle more software selection projects, and make your existing projects more profitable.

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Dell Jumps Into Internet PC Arena


Dell Computer Corp. has announced that it is taking orders for its new Webpc, Dell's first product from its Web Products Group, and its first foray into the growing market of Internet appliances.

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The B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards


How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You'll get a quick introduction to 10 key online marketing concepts with the information you need to make smart investments, generate higher quality leads, boost your company's revenue, and avoid costly, time-wasting mistakes.

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Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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