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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 internet marketing metrics


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » internet marketing metrics

Glossary of Enterprise Applications Terminology Part One: Accounts Payable Through Internet


As enterprise applications systems developed over time, a continuous stream of new terminology surfaced. This is a glossary of those terms.

internet marketing metrics  being conducted over the Internet between businesses. The implication is that this connectivity will cause businesses to transform themselves via supply chain management to become virtual organizations, reducing costs, improving quality, reducing delivery lead time, and improving due-date performance. business-to-consumer sales (B2C) (A): Business being conducted between businesses and final consumers largely over the Internet. It includes traditional brick and mortar businesses that also offer products Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

internet marketing metrics  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time Read More

PeopleSoft - Catching Its Second Wind From The Internet Part 2: Strengths and Challenges


PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now has a pure Internet platform a new set of products and a new assertive attitude. This part examines the strengths and challenges PeopleSoft now faces in today’s cutthroat competitive environment.

internet marketing metrics  interface, a completely redesigned Internet architecture, and notable additional functionality, places the company as one of the frontrunners in the next generation of e-business applications. It stands a chance to currently be the only vendor, other than SAP and Oracle, that can deliver a majority of the components of a complete e-business solution with its PeopleSoft 8 suite including CRM, SCM, HR, professional service automation (PSA), data warehousing, e-procurement applications, business Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

internet marketing metrics  Execution and Analysis The internet has provided consumers new levels of control at all stages of the purchase process, changing the role of sales representatives from facilitators of the sales cycle to supporters of the buying cycle. With this paradigm shift, marketing strategies have evolved from push strategies, where marketers send information based on project timelines, to pull strategies, where prospects and customers receive the information they want when they request it. Coupled with an Read More

Fighting Cybercrime on the Internet


Excerpts from a presentation on cybercrime by Laura Taylor, TEC Director of Security Research for the E-Gov 2000 Conference sponsored by SAIC on July 10, 2000 at the Washington Convention Center.

internet marketing metrics  Cybercrime on the Internet Fighting Cybercrime on the Internet L. Taylor - July 18, 2000 Introduction This note is based on a presentation on cybercrime by Laura Taylor, TEC Director of Security Research for the E-Gov 2000 Conference sponsored by SAIC on July 10, 2000 at the Washington Convention Center. Note : Portions of this note are excerpted from the presentation, other parts are explanatory text to relate this information to the Technology community serviced by the TEC web site. Information Read More

Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

internet marketing metrics  Marketing Management (EMM) RFI/RFP Template The Enterprise Marketing Management (EMM) RFI/RFP Template lists and describes 938 features and functions found in Enterprise Marketing Management (EMM) software solutions. This Enterprise Marketing Management (EMM) Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Enterprise Marketing Management (EMM) software selection projects. Features and functions included in this Enterprise Read More

Dell Jumps Into Internet PC Arena


Dell Computer Corp. has announced that it is taking orders for its new Webpc, Dell's first product from its Web Products Group, and its first foray into the growing market of Internet appliances.

internet marketing metrics  Jumps Into Internet PC Arena Event Summary 11/30/99 - Dell Computer Corp. announced the Webpc, which features an Intel Celeron 433 megahertz processor, a 15-inch monitor, a printer and one year of DellNet Internet service. Prices for the new computers start at $999. In a press release Tuesday, the company said the Webpc is the first product from its Web Products Group and is part of its strategy of embracing the Internet in every facet of its business. This marks Dell's entry into the market of Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

internet marketing metrics  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More

Internet Security and Acceleration Server


Microsoft Internet Security and Acceleration (ISA) Server is a multilayer enterprise firewall and Web cache that helps provide secure and fast Internet connectivity. Microsoft intends its ISA Server to be optimized for application-layer defense, networking on a virtual private network (VPN), stateful packet inspection, and secure publishing. ISA Server functions as a Web proxy and cache for customers that need to improve performance or save network bandwidth resources.  

internet marketing metrics  and Acceleration Server Microsoft Internet Security and Acceleration (ISA) Server is a multilayer enterprise firewall and Web cache that helps provide secure and fast Internet connectivity. Microsoft intends its ISA Server to be optimized for application-layer defense, networking on a virtual private network (VPN), stateful packet inspection, and secure publishing. ISA Server functions as a Web proxy and cache for customers that need to improve performance or save network bandwidth resources. Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

internet marketing metrics  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

internet marketing metrics  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you'll set Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

internet marketing metrics  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

internet marketing metrics  Business Email Marketing , Internet Marketing Email , Email Online Marketing , Web Email Marketing , Email Marketing Solution , Email Marketing Company , Promotional E-Mails , Email Marketing Tips , Email Blasting , Internet Ads , Email Newsletters , Email Marketing Tools , Email Marketing Best Practices . In an unpredictable economy, it is becoming increasingly necessary to refocus marketing efforts to be more cost-effective, while still achieving measurable results in even shorter time frames. With Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

internet marketing metrics  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More