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Software Functionality Revealed in Detail
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 internet media buying


The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

internet media buying  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to promote

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Web Content Management (WCM)

Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or extranet). Use a WCM solution to organize and manage documents; provide content version control, collaboration utilities, and user- or document-level security. 

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Documents related to » internet media buying

Ariba's 15-Year Journey into the B2B Commerce Cloud


Ariba’s collaborative business commerce solutions focus on the basics: buying, selling, and managing cash. Ariba’s cloud-based vision has grown a vast network trading community to help businesses connect with each other and with suppliers. TEC Principal Analyst P.J. Jakovljevic reviews Ariba's 15-year history and discusses its market with Dan Ashton, Senior Manager of Solutions Marketing for Commerce Cloud Solutions.

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Social CRM is Dead, Long Live Social Media Flavored CRM


Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why

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RIM Gets the Gist (of Social Media)


The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor Dave Clark and CRM analyst Gabriel Gheorghiu:DC: OK, even I’ve heard of RIM. What’s Gist? GG: The idea behind Gist was essentially to extend the inbox to the Internet and social world by putting together all contacts from

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Turn the Internet into a Strategic Sales and Interaction Channel


With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you.

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Networld Media Group


Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience.

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New Internet Appliances Coming from Compaq


Compaq has jumped into the home Internet Appliance game with its latest iPAQ offering. Is this a continuation of computer manufacturers attempting to create a market?

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Social Media in Your Supply Chain Keeps Everyone in the Loop


Social media is adding new value to cloud-based supply chain management for companies of all sizes. Internal social media (via Intranet) and external sites like Facebook and Twitter are being increasingly used in a new, flexible supply chain cycle. Read this article to learn how two very different companies are taking advantage of the unique contribution social media can make to the dynamic supply and demand loop.

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Host-to-Windows Printing: Brooks Internet Software


A major challenge for IT managers is that much of the data they need in Windows environments is stored in iSeries and Mainframe host systems. Traditionally, unlocking this data and making it available in Windows environments for further processing has involved major reprogram¬ming, and significant resource investments. There are, however, simple solutions that address the jump from host to Windows.

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Media Industry Solution for Intellectual Property Management


The media industry is undergoing radical change, driven in large part by new technologies such as the Internet, online publishing, and digital broadcasting. And at the heart of the industry is intellectual property. As the number of media and delivery channels explodes, you need to know how to manage rights inventory, license revenue streams, and royalty payments—efficiently and profitably.

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Acer to Jump on Internet Appliance Bandwagon


Computer maker Acer is planning to launch a line of Internet appliances at next month's Consumer Electronics Show, in Las Vegas, according to a company source.

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