NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.
work with the Microsoft Internet Information Server, a weakness that is expected to be repaired in AdServer 4.0. Users provide their own databases, which can be Oracle, SQL Server, or any ODBC compliant database. Operationally the software is relatively easy to use, although the basic Ad Master training is strongly recommended for new users. Bringing up a new ad is relatively easy, as is generating an ad hoc report. However, the standard reports are not presented in real time, and a site with many hundred