This document from NetSuite, A Buyer’s Guide to Business Management Software for Media and Publishing Companies, gives an in-depth look at the six most important goals for media and publishing companies when considering how to evaluate business management systems.
Many publishing and media companies are finding it a challenge these days to meet consumers’ desire to have content accessible on any device at any time, including on the Web, on smartphones or tablets, or in a printed publication, in a cost-effective way. With decreasing revenues from subscriptions and advertising, media companies can’t afford to be investing in strategies resulting in a financial loss. They need to be nimble enough to be able to quickly adapt to changing market realities, and have access to data that can help them in their decision-making processes.
How can publishers and media firms get the necessary data to make the best and most cost-effective decisions regarding their content? Ensuring you have the best-fit business management system is key. Read this buyer’s guide to discover what goals need to be met in your final enterprise management software selection, and use the handy evaluation worksheet during your selection process to easily check if the necessary functionality criteria to meet these goals are being met.