By seeing a business as a "value system" for customers, companies can shift lean strategic priorities towards growth-oriented targets instead of cost-cutting. Instead of squeezing additional margins to boost the bottom line, lean philosophy can increase demand response and sales, while maintaining and lowering cost per unit—thus enabling lower prices, a competitive edge, and more business.
General Motors, Delphi and Iomega come to mind. Companies should consider the Breakthrough Thinking principles and remember that cost-cutting the way to prosperity isn''t a high probability success strategy. Growth is the key, and revising the Lean strategy as stated in the previous paragraph is advised. By looking at the business as a value system for customers, companies can shift their Lean strategic priorities to growth-oriented targets, not cost-cutting ones. Instead of trying to squeeze additional