In over a decade of covering the enterprise application space, I’ve repeatedly lauded and advised vertical focus (i.e., someone’s proven expertise in some particular industry and market segment), but not that much vertical integration per se. My beliefs were recently confirmed by what I learned while pursuing my APICS CSCP (Certified Supply Chain Professional) title.
Namely, Module One of the
enterprise, Ford even owned iron ore mines, steel mills, and a fleet of ships as well as the manufacturing plants and showrooms that built and distributed the cars bearing his name (and, eventually, the brands of Lincoln town cars , Mercury , Mazda , and Volvo as well). In the retail arena, vertical integration was pioneered by such retail brands as Gap Inc. , The Limited (LTD ), Recreational Equipment Inc. (REI ), and Talbots . These merchants wanted far more control over the products they placed on thei