Jeffrey Hollender has a broader definition of the Value Chain that includes the true end-to-end responsibilities as well as sustainability, a term (if you are not familiar with) means, not only recognizing all the costs incurred in the chain-human, environmental etc.
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sustainable value chain processes) is to make it obvious and easier for consumers to make choices. Today it is not all that clear how the consumer can know and support responsible business practices. But it's not just the CEO who is responsible. All of us have a responsibility in what we buy and what legacy we leave in terms of ethics and responsibility. Change won't happen without us. Consumers, media, government, etc., put pressure and have an impact—we are the market. This is a project and a process