The multitude of messages and media in this interactive age contributes to a fragmented consumer goods market. Shorter product life cycles, mass product customization, and increasing supply chain complexity are all symptoms of the new project economy. The arrival of this new age must be recognized by business leaders, and the systems supporting business must change to accommodate this reality.
and Web sites, databases, Java™ applets, and other executable files on the Internet is loosely defined. Web site functionality may change without affecting the rest of the Web or your browser. The loose coupling of services and service consumers in SOA facilitates change, allows disparate applications to talk to each other and allows customer and supplier portals to be opened up to virtually any portion of an application. But SOA obviously needs to be supported by a fine grain set of application