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The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

job marketing  do a much better job responding to a prospect's interest than any marketing brochure could. Right? Sin #6. Showing Inconsistency A nagging problem is in maintaining consistency across the spectrum of all marketing collateral. Did I say 1 + 1 = 2 in the brochure for the automotive industry, and 1 + 1 = 3 in the brochure for warehouse management? This inconsistency becomes embarrassing, since you are probably going to send both brochures to the same automotive prospect. Nothing puts you in a deeper hole Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » job marketing


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My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components

job marketing  to do a better job of showcasing these capabilities. SAP TM 8.0 is now generally available. We exceeded all ramp up targets and expectations for this release. See the  official June 22, 2011 announcement for more details here . In addition to general availability, SAP TM 8.0 is doing well in the market. We have many live customers and over 30 implementations underway. For more  details on the capabilities and references of the product, take a look here . We are sure that you (and anyone else for that Read More...
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

job marketing  do his or her job on a mobile device. We are focusing a lot of effort in both of those areas to make sure process can be kicked off through some mobile action as well as to make sure anybody who’s involved in the process can take appropriate actions using a mobile device. TEC: How about multitenant cloud BPM? Don't you feel a bit behind the times offering on-premises only? MM: No, we don’t feel behind the times, as we are already cloud-enabled. Customers are deploying their process application to Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

job marketing  do a very good job at campaign automation. Consequently, marketing departments have had to do complicated, expensive integrations among several point solutions in order to have the necessary capabilities for them to manage their entire relationship marketing process. The limitations of current CRM systems and point solutions is evident in the fact that almost all CRM systems allow integration by third-party vendors in order to execute marketing campaigns. The problem with this option is that it often Read More...
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key

job marketing  SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? P.J. Jakovljevic - October 23, 2000 Event Summary On September 22, SAP AG (NYSE: SAP), the leading provider of enterprise software solutions, unveiled a wide-ranging, global advertising and promotional awareness campaign designed to build upon its success as the world's leading provider of e-business solutions . The brand-awareness campaign has gotten an impressive Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

job marketing  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

job marketing  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.
HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference

job marketing  Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc. HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite. Read More...
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

job marketing  Art and Science of E-mail Marketing When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success. Read More...
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

job marketing  Overhauls Its Marketing Amdocs' Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra'anana, Israel, Amdocs has long been the leader in the world of telecommunications Read More...
The Essential E-mail Marketing Deliverability Guide
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several

job marketing  Essential E-mail Marketing Deliverability Guide According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability. Read More...
Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

job marketing  and Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

job marketing  Delves into PIM by Snatching QRS Part Two: QRS Marketing Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing partnerships, and QRS Corporation (NASDAQ: QRSI) announced a definitive agreement to merge. This announcement Read More...

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