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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 journal marketing


New Chapters in the Evolutionary Journal
Recognizing that change is a constant is the first step to survival in this new economy. Identifying the changing nature of business partners—customers

journal marketing  Chapters in the Evolutionary Journal Introduction The evolution of man has been supported by innovation and discovery. The invention of the wheel created a mobility that expanded regional boundaries. Water borne transportation opened unexplored horizons, enabling global discovery. Paper and ink enabled the sharing of information, although initially this was only available to the privileged few. The first true revolutionary technology, the printing press, unleashed a new age of discovery. The written word

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Web-site Strategy for Organizations in the Corporate Services Industry


As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.

journal marketing  as a Signaling Phenomenon,” Journal of Consumer Psychology, Volume 7, Issue 2, pp. 131–157. González-Herrero A. and Smith S., (2008), “Crisis Communications Management on the Web: How Internet-Based Technologies are Changing the Way Public Relations Professionals Handle Business Crises,” Journal of Contingencies & Crisis Management, Volume 16, Issue 3, pp.143-153 Herbig, P. and Milewicz, J., (1997), “The Relationship of Reputation and Credibility to Brand Success,” Pricing Strategy and Read More

Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

journal marketing  of The Wall Street Journal , the new global campaign explores the challenge of finding business success in the so-called new economy and documents how 13,000 leading companies use SAP e-business solutions to create value and increase competitiveness. The campaign includes print and television advertisements to be run in more than 25 countries. More than 40 leading business and information technology publications will be targeted for print advertising, and television placements are planned for each of Read More

Supply Chain Shorts for the Week of June 17, 2013


Technology Evaluation Centers (TEC) brings you a roundup of recent news and happenings from around the supply chain realm. This is not your mother's supply chain news—we try to bring you some news, scoops, and tidbits that we think you may not have caught up with elsewhere. This week: news from Steelwedge, HighJump, TERADATA, Terra Technology, SAP, Camstar, Composite Apps, and, even the "Top 5 e

journal marketing  conference: (with credit to  Journal of Commerce ’s William Cassidy, on twitter as  @wbcassidy_joc ):  Top 5 e-commerce concerns of carriers and third-party logistics providers (3PLPs): 5) Exposure to liability—especially during home deliveries. 4) Inconsistency. Each order can be unique, and uniquely challenging. 3) Security at the delivery site. 2) How to make money-handling e-commerce shipments. 1) How to handle single-shipment deliveries. Composite Apps We caught up very recently with a Read More

Tips for Researching Enterprise Solutions


Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial. Even if you are employing consultants (with their cute business attire and boxes of love they give during the holidays---my PM brother-in-law once scored a leather jacket, but I digress), it’s still important to be well versed about the

journal marketing  time to locate a journal than to google ERP, but finding a reputable journal means that information has already been filtered. You will not be wasting time needlessly clicking on pages designed for SEO purposes. You know what I’m talking about, those promising titles that lead to pages with little content, but a lot of key phrases. Look at the date the product was released It’s easy to fall into the mindset that because you are looking for a software solution in 2008, that all of your information Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

journal marketing  Buyer's Guide to Choosing a Mobile Marketing Platform Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

journal marketing  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More

The Business Case for Marketing Automation


With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology.

journal marketing  Business Case for Marketing Automation With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation offers tremendous value to businesses, including improved operational efficiencies, reduced costs, marketing and sales alignment, more and more-qualified) leads, and increased revenues. This eBook will help you create a compelling case for adopting automation technology. Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

journal marketing  CRM? Why You Need Marketing Automation, Too When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both. Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

journal marketing  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

journal marketing  Out of the Inbox: Five New Rules of 1to1® E-mail Marketing Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. Read More

Where have all my marketing investments gone?


With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business.

journal marketing  have all my marketing investments gone? With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business. Read More

Blue Tent Marketing


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journal marketing  Tent Marketing Read More

Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

journal marketing  Profits and Customer Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

journal marketing  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More