X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 journal of marketing articles free


Analytics Leader Voices Its Opinions on S&OP State of Affairs
Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand

journal of marketing articles free  associate editor of the Journal of Business Forecasting and is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting . Chase has authored several articles on sales forecasting and market response modeling.   Some Background on SAS Retail SAS Institute, the leader in business analytics software and services, is the largest independent software vendor (ISV) in the business intelligence (BI) market. With $2.43 billion (USD) in revenues

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » journal of marketing articles free

S&OP Newcomer Asserts Notable Domain Expertise


Today’s businesses must be able to swiftly respond to the constant changes emerging across their global global supply chains and fulfillment networks to improve operational efficiency. Follow TEC analyst P.J. Jakovljevic and Kinaxis expert Trevor Miles on a discussion on the role of S&OP and how a response management solution enables multi-enterprise visibility, collaborative what-if analysis, and on-the-fly decisions.

journal of marketing articles free   Read More

Successful Manufacturing in a Competitive Market


Order-driven manufacturers—those who engineer-to-order (ETO), assemble-to-order (ATO), and make-to-order (MTO)—face numerous challenges. To stay competitive, they must contend with increased competition, more demanding customers, and the need to refine business processes. Learn how enterprise resource planning (ERP) software can help your company meet marketplace challenges and create sustainable competitive advantages.

journal of marketing articles free   Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

journal of marketing articles free   Read More

It’s About Process (or The Ability to Be Responsive)


Because business processes are often communicated in an ad hoc and unregulated manner, it can be difficult to standardize processes across organizations, particularly larger ones. TEC analyst PJ Jakovljevic takes you on a guided tour through workflow automation—or business process management (BPM)—and shows how these solutions can help ensure standardized adoption of processes, with highlights on several key BPM vendors.

journal of marketing articles free   Read More

Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

journal of marketing articles free   Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

journal of marketing articles free   Read More

The Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent


IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive customization are the key contributors to increasing identity management costs to four or five times more than the price of the initial identity software license. Learn how software as a service (SaaS) can reduce the cost and complexity of IT infrastructure.

journal of marketing articles free   Read More

CitiXsys iVend Retail 5.0 for Point-of-sale Retail Certification Report


CitiXsys product iVend Retail is now TEC Certified for online evaluation of point-of-sale (POS) solutions in the Wholesale and Retail Trade Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

journal of marketing articles free   Read More

SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

journal of marketing articles free   Read More

Software-as-a-service ERP versus On-premise ERP through the Lens of Total Cost of Ownership


This IDC white paper looks at the growing applicability of software as a service (SaaS) for enterprise-level business applications, and analyzes the adoption rate and total cost of ownership (TCO) of this technological approach. Download this white paper to find out how a hosted option can drive significant cost savings, reduce initial implementation times, and bring new functionality with relative ease and convenience.

journal of marketing articles free   Read More