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Analytics Leader Voices Its Opinions on S&OP State of Affairs
Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand

journal of marketing articles free  associate editor of the Journal of Business Forecasting and is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting . Chase has authored several articles on sales forecasting and market response modeling.   Some Background on SAS Retail SAS Institute, the leader in business analytics software and services, is the largest independent software vendor (ISV) in the business intelligence (BI) market. With $2.43 billion (USD) in revenues Read More...

Quote-to-order: New Ingredients in the Recipe for Success
Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product specification, quoting, and ordering

journal of marketing articles free  in the Wall Street Journal points out, this software produces product recommendations behind the scenes that cater to individual tastes and needs on a supplier's web site. Compared with earlier versions, the latest tools, besides being much more affordable, perform more (predictive) analysis of buyer activity, and the resulting recommendations are more likely to reflect the interests of individual customers. The article goes on to say that personalization is an increasingly used tactic on the Web, since Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » journal of marketing articles free


Successful Manufacturing in a Competitive Market
Order-driven manufacturers@those who engineer-to-order (ETO), assemble-to-order (ATO), and make-to-order (MTO)@face numerous challenges. To stay competitive

journal of marketing articles free  in the Wall Street Journal, 73% of all Manufacturers are dissatisfied with their current ERP systems. These type systems are focused on managing materials and require standard bills and routings. This works well for high-volume, repetitive and process manufacturers, but not for order-driven manufacturers. System Selection Where does this leave order-driven manufacturers? Order-driven manufacturers should be sure to select an ERP system that is designed to support the way they do business. This means that Read More...
S&OP Newcomer Asserts Notable Domain Expertise
Today’s businesses must be able to swiftly respond to the constant changes emerging across their global global supply chains and fulfillment networks to improve

journal of marketing articles free  three-part series in the Journal of Business Forecasting , the last part of which was published in spring 2005, in which he describes the most mature level of S&OP as having the following: Event-driven meetings scheduled when someone wants to consider a change or when a supply-demand imbalance is detected Extended processes demand and supply plans aligned internally and externally external collaboration with most suppliers and customers Full set of integrated technologies an advanced S&OP workbench extern Read More...
The Incredibly Shrinking Platform--and Price!
The transformation to a new supply chain technology market wave is already occurring. That’s good news for some and bad for others. This article describes the

journal of marketing articles free  In the Wall Street Journal 's mid-year report, it was telling what group filled the 3 years worst performers club! Many of the supply chain software firms are private or just too small to make the top losers list, but technology infrastructures was clearly the dog. What do you do when you don't differentiate or live in the foundations? Lower prices some more! [1] Larry Singer, Executive Vice President SUN Microsystems Conclusion and Recommendation: Get SmallSmart Fast Software firms, like any business, Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

journal of marketing articles free  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...
Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase

journal of marketing articles free  Profits and Customer Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More...
The Impact of CRM and Sales Process: Monetizing the Value of Sales Effectiveness
To work through all the issues necessary to improve sales performance, executives have a number of options for leveraging people and knowledge. However, an area

journal of marketing articles free  Impact of CRM and Sales Process: Monetizing the Value of Sales Effectiveness To work through all the issues necessary to improve sales performance, executives have a number of options for leveraging people and knowledge. However, an area that shows significant potential for helping sales teams meet or exceed their goals is the effective alignment of sales process and technology. Executives looking to optimize performance should consider this approach to achieve their goals. Read More...
Blue Tent Marketing


journal of marketing articles free   Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

journal of marketing articles free  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More...
Wipro Point of View: Changing Nature of the Wealth Management Industry
The slump in the wealth management industry has its roots in the financial crisis in America and Europe. This has led to high-net-worth individuals (HNI

journal of marketing articles free  Point of View: Changing Nature of the Wealth Management Industry The slump in the wealth management industry has its roots in the financial crisis in America and Europe. This has led to high-net-worth individuals (HNI) getting increasingly attracted to low risk, low management investments. Dr. Ashok Hegde, Global Head of Financial Services, Business Analyst Practice, Wipro, shares his expertise on the current challenges faced by and opportunities available to wealth managers. Read more. Read More...
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

journal of marketing articles free  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More...
Brain of Supply Chain System
Advanced planning and optimization makes supply chain systems cost effective. It is the brain of the supply chain because it works on top of all other software

journal of marketing articles free  of Supply Chain System Q. What is the ultimate goal of supply chain management in business? A. To perfectly match the supply side activities of procurement, production planning, distribution planning, production allocation, warehouse planning, inventory planning and so forth with the demand side activities of incoming orders and forecasts so that all demands are met with the least cost. Are today's enterprise resource planning (ERP), supply chain management (SCM), customer relationship management Read More...
Survey of SMB Manufacturers: Results Show ERP Contributes to Success
Sage North America today announced the results of a snapshot survey of small to medium business (SMB) manufacturers on the general health of their businesses

journal of marketing articles free  of SMB Manufacturers: Results Show ERP Contributes to Success Sage North America today announced the results of a snapshot survey of small to medium business (SMB) manufacturers on the general health of their businesses and use of their enterprise resource planning (ERP) system. Check out Sage's infographic . In sum, SMB manufacturers have added jobs, are more optimistic than not about the economy, and believe that their ERP system has helped serve their customers’ needs while contributing to the Read More...
Types of Video Conferencing
The use of video conferencing solutions has quickly become the standard of businesses with the highest distinction. Popularity of voice over internet protocol

journal of marketing articles free  of Video Conferencing The use of video conferencing solutions has quickly become the standard of businesses with the highest distinction. Popularity of voice over internet protocol (VoIP) video conferencing is on the rise, and there are a range of platforms and devices businesses use to communicate, with a growing number of protocols that make each of these interoperable. Read this detailed guide on several types of VoIP video conferencing solutions. Read More...

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