X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 journal of marketing free pdf


Waking Up to a “New Day” at Infor
Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the

journal of marketing free pdf  Up to a “New Day” at Infor Infor , the third-largest provider of business application software with 70,000 customers and annual revenues estimated at nearly $2 billion (USD), is reinventing itself under the direction of new chief executive officer (CEO) Charles Phillips, who joined the company from Oracle in October 2010. Observers agree that Phillips has his work cut out to build a strong challenger to giants SAP and Oracle, given Infor’s checkered past. But observers also agree that if anyone

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » journal of marketing free pdf

It’s About Process (or The Ability to Be Responsive)


Because business processes are often communicated in an ad hoc and unregulated manner, it can be difficult to standardize processes across organizations, particularly larger ones. TEC analyst PJ Jakovljevic takes you on a guided tour through workflow automation—or business process management (BPM)—and shows how these solutions can help ensure standardized adoption of processes, with highlights on several key BPM vendors.

journal of marketing free pdf   Read More

Justification of ERP Investments Part 1: Quantifiable Benefits from an ERP System


Studies that surveyed manufacturers about the impact of ERP systems on firm performance indicate that company size and industry do not affect the results. Benefits have been indicated for large and small firms, whether they make standard or custom products or are in discrete or process manufacturing environments. This section explains the quantifiable benefits in terms of several areas of improvement. Reprinted from Maximizing Your ERP System by Dr. Scott Hamilton.

journal of marketing free pdf   Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

journal of marketing free pdf   Read More

Types of Video Conferencing


The use of video conferencing solutions has quickly become the standard of businesses with the highest distinction. Popularity of voice over internet protocol (VoIP) video conferencing is on the rise, and there are a range of platforms and devices businesses use to communicate, with a growing number of protocols that make each of these interoperable. Read this detailed guide on several types of VoIP video conferencing solutions.

journal of marketing free pdf   Read More

CitiXsys iVend Retail 5.0 for Point-of-sale Retail Certification Report


CitiXsys product iVend Retail is now TEC Certified for online evaluation of point-of-sale (POS) solutions in the Wholesale and Retail Trade Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

journal of marketing free pdf   Read More

Customer Success Story: University of Maryland School of Medicine


The University of Maryland School of Medicine had already experienced VMware technology as a way to consolidate its servers; what it didn’t realize was that the company’s solution could also address its disaster recovery needs. By combining two storage technologies—creating a common storage area network (SAN)—the school has reduced unexpected downtime from hours to seconds and has saved thousands of dollars in hardware costs.

journal of marketing free pdf   Read More

SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

journal of marketing free pdf   Read More

The 'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures


This part discusses the causes of ill-fated implementation

journal of marketing free pdf   Read More

Business Answers at Your Fingertips: The Real-time Value of BI


This Aberdeen Research brief homes in on the critical time element of a best-in-class business intelligence (BI) strategy. The research shows that top performer are leveraging real-time of near real-time analytics to proactively manage their business and drive substantial performance improvements. Download this report for full details.

journal of marketing free pdf   Read More

Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

journal of marketing free pdf   Read More