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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 journal of marketing free


Analytics Leader Voices Its Opinions on S&OP State of Affairs
Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand

journal of marketing free  associate editor of the Journal of Business Forecasting and is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting . Chase has authored several articles on sales forecasting and market response modeling.   Some Background on SAS Retail SAS Institute, the leader in business analytics software and services, is the largest independent software vendor (ISV) in the business intelligence (BI) market. With $2.43 billion (USD) in revenues

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

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Data, Data Everywhere: A Special Report on Managing Information


The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and extract useful information, is harder still. Even so, this data deluge has great potential for good—as long as consumers, companies, and governments make the right choices about when to restrict the flow of data, and when to encourage it. Find out more.

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Tips for Researching Enterprise Solutions


Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial. Even if you are employing consultants (with their cute business attire and boxes of love they give during the holidays---my PM brother-in-law once scored a leather jacket, but I digress), it’s still important to be well versed about the

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Enterprise Information Management: Strategy, Best Practices, and Technologies on Your Path to Success


New data sources, unstructured data, and greater volumes of data than ever before are creating an information overload. Plus, customers’ demands for faster service stress front-office applications, while parallel demands from internal users place greater demands on back-office systems. Before you discover that your data quality has been rendered ineffective, consider adopting enterprise information management (EIM).

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“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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The ERP Warehouse Module versus Best-of-breed WMS


Every supply chain professional must consider certain factors when comparing enterprise resource planning (ERP) and best-of-breed warehouse management system (WMS) solutions for warehouse management. Effective management of warehouse, fulfillment, and distribution operations is key to business success. With so much riding on your decision, you need to thoroughly compare ERP warehouse modules and best-of-breed WMS.

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Business Answers at Your Fingertips: The Real-time Value of BI


This Aberdeen Research brief homes in on the critical time element of a best-in-class business intelligence (BI) strategy. The research shows that top performer are leveraging real-time of near real-time analytics to proactively manage their business and drive substantial performance improvements. Download this report for full details.

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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Types of Project Management Communication: Part One of a Three-part Series


As with almost every business activity, the importance of communication cannot be overstated when managing projects. Examining the various phases of project management, it’s easy to see the importance of all types of communication at each phase. By taking a closer look at the main phases of project management listed below, we will discuss strategies to obtain both internal and

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