Home
 > search for

Featured Documents related to »  journal of marketing free


Analytics Leader Voices Its Opinions on S&OP State of Affairs
Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand

journal of marketing free  associate editor of the Journal of Business Forecasting and is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting . Chase has authored several articles on sales forecasting and market response modeling.   Some Background on SAS Retail SAS Institute, the leader in business analytics software and services, is the largest independent software vendor (ISV) in the business intelligence (BI) market. With $2.43 billion (USD) in revenues Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
Start evaluating software now
Country:
 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » journal of marketing free


PeopleSoft - Catching Its Second Wind From The Internet Part 2: Strengths and Challenges
PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now has a pure Internet platform a new

journal of marketing free  to detailed transactions like journal entries or employee personnel transactions, but also to the supporting and edit tables (e.g., translate values). Also, with PeopleSoft 8, the Unicode language standard is supported which should grant the products strong global capabilities. Product Horizontal Breadth : PeopleSoft 8, offering non-proprietary browser looking user interface, a completely redesigned Internet architecture, and notable additional functionality, places the company as one of the frontrunners Read More
Data, Data Everywhere: A Special Report on Managing Information
The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and

journal of marketing free  sources cited in the journal Nature gives each source publication a line and identifies different scientific fields in different colors. This makes it easy to see that biology sources are most heavily cited, which is unsurprising. But it also shows, more unexpectedly, that the publications most heavily cited include the Physical Review Letters and Astrophysical Journal. The art of the visible Resembling a splendid orchid, the Nature chart can be criticised for being more picturesque than informative; but Read More
Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

journal of marketing free  including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines. He hosts and produces the popular Technology For Business $ake radio program. Leary's blog can be found at http://crm2.typepad.com . You can follow him on Twitter at http://www.twitter.com/BrentLeary . He can also be reached via email at bleary@crm-essentials.com . Searches related to Social CRM: Customer Relationship Management in the Age of the Read More
Waking Up to a “New Day” at Infor
Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the

journal of marketing free  Up to a “New Day” at Infor Infor , the third-largest provider of business application software with 70,000 customers and annual revenues estimated at nearly $2 billion (USD), is reinventing itself under the direction of new chief executive officer (CEO) Charles Phillips, who joined the company from Oracle in October 2010. Observers agree that Phillips has his work cut out to build a strong challenger to giants SAP and Oracle, given Infor’s checkered past. But observers also agree that if anyone Read More
Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions
Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research

journal of marketing free  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More
A Buyer's Guide to Choosing a Mobile Marketing Platform
Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app

journal of marketing free  marketing analytics, marketing analytics platform, Char Software, customer insight, targeted marketing, customer analytics, predictive analytics, mobile marketing app Read More
Forecasting Total Cost of Ownership for Initial Deployments of Server Blades
For organizations deploying many servers, total cost of ownership (TCO) analyses favor blade over rack-optimized systems. Blade server systems—reducing both

journal of marketing free  Total Cost of Ownership for Initial Deployments of Server Blades For organizations deploying many servers, total cost of ownership (TCO) analyses favor blade over rack-optimized systems. Blade server systems—reducing both capital and operating expenses—exploit economies of scale when deploying servers in volume. Saving power, cooling, and space by more than 25 percent, the blade advantage is particularly relevant for servers working in conjunction with storage area networks (SANs). BEGINLYX� Read More
The Business Case for Marketing Automation
With capabilities that span inbound and outbound marketing, customer relationship management (CRM) integration, and robust measurement, marketing automation

journal of marketing free  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead-to-revenue management Read More
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

journal of marketing free  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More
Five Keys to Marketing Analytics Excellence
Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and

journal of marketing free  Keys to Marketing Analytics Excellence Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes. Read More
Justification of ERP Investments Part Three: Costs of Implementing an ERP System
Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into

journal of marketing free  of ERP Investments Part Three: Costs of Implementing an ERP System Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into hardware, software, external assistance, and internal personnel. *This is Part Three of a four-part article reprinted from Maximizing Your ERP System by Dr. Scott Hamilton. Bridging the theory and realities of current ERP systems, Maximizing Your ERP System provides Read More
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

journal of marketing free  Sales and Marketing Stimulus Package One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

journal of marketing free  Can Be Your Next Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you'll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing Read More
The Future of Talent Management: Underlying Drivers of Change
The next generation of talent management practices and solutions will largely be driven by economic evolution, demographic changes, and technology advancements

journal of marketing free  Future of Talent Management: Underlying Drivers of Change The next generation of talent management practices and solutions will largely be driven by economic evolution, demographic changes, and technology advancements. These factors are dramatically influencing the way people work, the way companies are organized, and the way talent is managed. This paper explores how current business and talent management processes and technology must evolve in order to effectively deliver business value in the next 5 Read More

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others