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Analytics Leader Voices Its Opinions on S&OP State of Affairs
Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand

journal of marketing free  associate editor of the Journal of Business Forecasting and is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting . Chase has authored several articles on sales forecasting and market response modeling.   Some Background on SAS Retail SAS Institute, the leader in business analytics software and services, is the largest independent software vendor (ISV) in the business intelligence (BI) market. With $2.43 billion (USD) in revenues Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » journal of marketing free


Waking Up to a “New Day” at Infor
Moving away from the relentless acquisitions of the past, Infor is waking up to a brand new day, marked by innovative product development that will change the

journal of marketing free  Up to a “New Day” at Infor Infor , the third-largest provider of business application software with 70,000 customers and annual revenues estimated at nearly $2 billion (USD), is reinventing itself under the direction of new chief executive officer (CEO) Charles Phillips, who joined the company from Oracle in October 2010. Observers agree that Phillips has his work cut out to build a strong challenger to giants SAP and Oracle, given Infor’s checkered past. But observers also agree that if anyone Read More...
Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

journal of marketing free  including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines. He hosts and produces the popular Technology For Business $ake radio program. Leary's blog can be found at http://crm2.typepad.com . You can follow him on Twitter at http://www.twitter.com/BrentLeary . He can also be reached via email at bleary@crm-essentials.com . Searches related to Social CRM: Customer Relationship Management in the Age of the Read More...
Data, Data Everywhere: A Special Report on Managing Information
The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and

journal of marketing free  sources cited in the journal Nature gives each source publication a line and identifies different scientific fields in different colors. This makes it easy to see that biology sources are most heavily cited, which is unsurprising. But it also shows, more unexpectedly, that the publications most heavily cited include the Physical Review Letters and Astrophysical Journal. The art of the visible Resembling a splendid orchid, the Nature chart can be criticised for being more picturesque than informative; but Read More...
Tips for Researching Enterprise Solutions
Given the majority of participants in a selection committee are not enterprise software specialists, quality enterprise research on applications is crucial

journal of marketing free  but finding a reputable journal means that information has already been filtered. You will not be wasting time needlessly clicking on pages designed for SEO purposes. You know what I’m talking about, those promising titles that lead to pages with little content, but a lot of key phrases. Look at the date the product was released It’s easy to fall into the mindset that because you are looking for a software solution in 2008, that all of your information must be written in 2008. However, an enterprise Read More...
Blue Tent Marketing


journal of marketing free   Read More...
The Integration Factor: The Inherent Value of Best-of-Class Enterprise Solutions
Monolithic ERP systems have proved inflexible in a period of change. The cost of maintenance and modifications are often prohibitively expensive. Yet most best

journal of marketing free  Integration Factor: The Inherent Value of Best-of-Class Enterprise Solutions Monolithic ERP systems have proved inflexible in a period of change. The cost of maintenance and modifications are often prohibitively expensive. Yet most best-of-class applications generally lack strong integration tools. As a result, many companies cannot support change effectively. See how you can supplement the capabilities of your legacy ERP solutions with a flexible, innovative financial management system-and thrive Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

journal of marketing free  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More...
Forecasting Total Cost of Ownership for Initial Deployments of Server Blades
For organizations deploying many servers, total cost of ownership (TCO) analyses favor blade over rack-optimized systems. Blade server systems—reducing both

journal of marketing free  Total Cost of Ownership for Initial Deployments of Server Blades For organizations deploying many servers, total cost of ownership (TCO) analyses favor blade over rack-optimized systems. Blade server systems—reducing both capital and operating expenses—exploit economies of scale when deploying servers in volume. Saving power, cooling, and space by more than 25 percent, the blade advantage is particularly relevant for servers working in conjunction with storage area networks (SANs). BEGINLYXU Read More...
The New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence
Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers

journal of marketing free  New Era of Mobile Intelligence: the Convergence of Mobile Computing and Business Intelligence Computing is entering its fifth generation with desktop Internet applications giving way to a new generation of mobile Internet applications. As consumers capitalize on the power of mobile devices, the same transformation is occurring in business. Learn how the convergence of business information and analytics with mobile technology is empowering business people in a way that was never possible—until now. Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

journal of marketing free  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More...
Wipro Point of View: Changing Nature of the Wealth Management Industry
The slump in the wealth management industry has its roots in the financial crisis in America and Europe. This has led to high-net-worth individuals (HNI

journal of marketing free  Point of View: Changing Nature of the Wealth Management Industry The slump in the wealth management industry has its roots in the financial crisis in America and Europe. This has led to high-net-worth individuals (HNI) getting increasingly attracted to low risk, low management investments. Dr. Ashok Hegde, Global Head of Financial Services, Business Analyst Practice, Wipro, shares his expertise on the current challenges faced by and opportunities available to wealth managers. Read more. Read More...
Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

journal of marketing free  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

journal of marketing free  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...

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