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Documents related to » journal of marketing free


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

JOURNAL OF MARKETING FREE: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

JOURNAL OF MARKETING FREE: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

JOURNAL OF MARKETING FREE: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

JOURNAL OF MARKETING FREE: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Software’s customer relationship management (CRM) solution can be used to deliver actionable intelligence when and where it’s needed most.

JOURNAL OF MARKETING FREE: Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results Source: Maximizer Software Document Type: White Paper Description: When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose
8/3/2005 12:58:00 PM

A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

JOURNAL OF MARKETING FREE: . He is a journalist by trade, and has more than fifteen years of executive management experience in the software industry. Abinanti can be reached at labinan@attglobal.net , or by telephone at (425) 688-0104.
2/12/2007

E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

JOURNAL OF MARKETING FREE: E-mail Marketing vs. Spam: A 10-round Smack-down E-mail Marketing vs. Spam: A 10-round Smack-down Source: InfusionSoft Document Type: White Paper Description: Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get
8/6/2008 1:55:00 PM

Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

JOURNAL OF MARKETING FREE: Boost Profits and Customer Relationships with Effective E-Mail Marketing Boost Profits and Customer Relationships with Effective E-Mail Marketing Source: Epicor Document Type: White Paper Description: E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the
4/29/2005 9:33:00 AM

Moxie Software Offers Free Social Collaboration Apps » The TEC Blog
Moxie Software Offers Free Social Collaboration Apps » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn

JOURNAL OF MARKETING FREE: collaboration, collaboration spaces, CRM, customer service, enterprise social software, industry watch, knowledge management, moxie software, social, spaces by moxie, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
29-04-2013

Dynamic Best Practices of Vulnerability Management
Dynamic Best Practices of Vulnerability Management. Download IT Research Guides Related To the Best Practices of Vulnerability Management. Vulnerability management, the discovery of vulnerabilities and assessment of the risk to the network, is a critical part of both the security and business landscape that any company’s security team needs to understand and implement for long-term success. But companies that rely totally on signature-based defenses can be helpless against many threats. Find out how to reduce risks by identifying and eliminating weaknesses.

JOURNAL OF MARKETING FREE: Dynamic Best Practices of Vulnerability Management Dynamic Best Practices of Vulnerability Management Source: Qualys Document Type: White Paper Description: Vulnerability management, the discovery of vulnerabilities and assessment of the risk to the network, is a critical part of both the security and business landscape that any company’s security team needs to understand and implement for long-term success. But companies that rely totally on signature-based defenses can be helpless against many
11/5/2008 11:31:00 AM

Interview with Eron Kelly, General Manager, SQL Server Product Marketing
Jorge Garcia, TEC's senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working with in-memory analytics, what's coming up in SQL Server 2014.

JOURNAL OF MARKETING FREE: Interview with Eron Kelly, General Manager, SQL Server Product Marketing Interview with Eron Kelly, General Manager, SQL Server Product Marketing Shockwave Flash plug-in is not installed or disabled. Jorge Garcia, TEC s senior BI and Data Management analyst attended the Microsoft TechEd 2013 conference, where he caught up with Eron Kelly, General Manager for SQL Server Product Marketing. In this podcast, recorded live on the show floor, Jorge asks Mr. Kelly a few questions about how companies are working
9/23/2013 11:56:00 AM


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