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The Grape Escape 2011 Roundup
Although this year Judith Rothrock could not attend herself, she’s the driving force behind the annual JRocket Marketing Grape Escape® industry analyst event

jrocket marketing grape escape  force behind the annual JRocket Marketing Grape Escape ® industry analyst event, now in its 11th year. As always, this year’s Grape Escape was a well-organized event hosting some key industry players. It afforded me and my colleague Gabriel Gheorghiu another opportunity to meet the software vendors who are JRocket Marketing’s clients and obtain the latest news and updates straight from the source. Here’s the skinny on three of the vendors that gave informal presentations. Meridian Systems Meridian Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » jrocket marketing grape escape


Grape Escape 2014—2 Tech Companies Include News Items with Key Benefits to U.S. Landscape
During the IT vendor presentations of this summer’s Grape Escape Analyst Event, Apparancy and SYSPRO included news about specific initiatives aimed at U.S

jrocket marketing grape escape  (held each year by JRocket Marketing ), two tech companies included news about specific initiatives aimed at U.S. companies, workers, and/or veteran population. First, let’s address Apparancy , with its application dedicated to streamlining veteran affairs (managed by the U.S. Veteran Administration department or VA) and then SYSPRO , with its offering directed at American manufacturers. Apparancy to Provide Support to Veteran Claims (Q4 2014) With its product VetApprove , Apparancy is using its Read More
Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 3
Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over

jrocket marketing grape escape  historical background of the JRocket Marketing Grape Escape(TM) event . Grape Escape has become a June fixture over past several years, right after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR) and event expertise that JRocket Marketing ’s president and founder Judith Rothrock delivers to her software vendors’ client base by giving them exposure to a Read More
Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 1
Every June over past several years, after the high season for traveling to major vendor events subsides, and before everyone takes their summer vacations, a

jrocket marketing grape escape  accustomed to attending the JRocket Marketing Grape Escape(TM) event. “Grape Escape” is a signature event that showcases the intimate analyst relationships (AR) and event expertise that JRocket Marketing ’s president and founder Judith Rothrock delivers to her enterprise software vendors’ client base. Ideally, Judith will concurrently have three non-competing software vendors as her clients. She is quite picky about whom she accepts to represent. Namely, once she is “sold” on the vendor’s Read More
Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 4
Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over

jrocket marketing grape escape  historical background of the JRocket Marketing Grape Escape(TM) event . Grape Escape has become a June fixture over past several years, after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR) and event expertise that JRocket Marketing ’s president and founder Judith Rothrock delivers to her software vendors’ client base by giving them exposure to a selected Read More
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

jrocket marketing grape escape  for Search Engine Marketing and Optimization Search Engine Optimization (SEO) is a magical word that everybody is spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to “Skunkworks” for Search Engine Marketing and Optimization : Search Engine Optimization (SEO) (Wikipedia) “Skunkworks” for Search Engine Marketing and Optimization Search Engines is also Read More
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing

jrocket marketing grape escape  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

jrocket marketing grape escape  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More
Blue Tent Marketing


jrocket marketing grape escape  Tent Marketing Read More
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

jrocket marketing grape escape  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

jrocket marketing grape escape  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

jrocket marketing grape escape  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More
Microsoft Dynamics CRM 2015 Unifies Sales and Marketing
Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and

jrocket marketing grape escape  Dynamics CRM 2015 Unifies Sales and Marketing Microsoft is launching Microsoft Dynamics CRM 2015 , which includes updates to Microsoft Dynamics CRM Online, Microsoft Dynamics Marketing , and Microsoft Social Listening services. These updates will be generally available in the fourth quarter of 2014 and will introduce significant new capabilities to help sellers and marketers more effectively collaborate and gain insights to deliver a more personalized experience to their customers.   The new Read More
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

jrocket marketing grape escape  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More
The Essential E-mail Marketing Deliverability Guide
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several

jrocket marketing grape escape  Essential E-mail Marketing Deliverability Guide According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability. Read More

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