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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 jrocket marketing grape escape


The Grape Escape 2011 Roundup
Although this year Judith Rothrock could not attend herself, she’s the driving force behind the annual JRocket Marketing Grape Escape® industry analyst event

jrocket marketing grape escape  force behind the annual JRocket Marketing Grape Escape ® industry analyst event, now in its 11th year. As always, this year’s Grape Escape was a well-organized event hosting some key industry players. It afforded me and my colleague Gabriel Gheorghiu another opportunity to meet the software vendors who are JRocket Marketing’s clients and obtain the latest news and updates straight from the source. Here’s the skinny on three of the vendors that gave informal presentations. Meridian Systems Meridian

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 4


Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over past several years, after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR) and

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Analyst Road Show with SYSPRO and UNIT4


Not as well known as the JRocket Marketing Grape Escape but still highly effective (and entertaining), the analyst road show organized by Judith Rothrock every year in December brings together C-level executives from SYSPRO and UNIT4 and analysts from the most important firms in the field, including Technology Evaluation Centers. I had briefings with both SYSPRO and UNIT4. They highlighted some

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Grape Escape 2014—2 Tech Companies Include News Items with Key Benefits to U.S. Landscape


During the IT vendor presentations of this summer’s Grape Escape Analyst Event, Apparancy and SYSPRO included news about specific initiatives aimed at U.S. companies, workers, and/or veteran population. Get all the details in TEC analyst Raluca Druta's write-up.

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Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 3


Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over past several years, right after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Marketing, Advertising, and Communications




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Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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The Business Case for Marketing Automation


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