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 judith rothrock


SYSPRO U.S. Reinforces Its ‘SMARTER’ Einstein Value Proposition—Analyst Roadshow December 2013
As was demonstrated at SYSPRO’s annual roadshow, organized and hosted by JRocket Marketing and its highly spirited founder and president Judith Rothrock, SYSPRO

judith rothrock  spirited founder and president Judith Rothrock, SYSPRO’s programs and initiatives are intended to offer extra value to customers on top of what the vendor’s software offers out of the box.   SYSPRO’s new Brain Trust Initiative , part of the U.S. organization’s ongoing Einstein marketing campaign, was announced by team SYSPRO USA in December at the annual roadshow. The Brain Trust Initiative in sum is, as I understand it, the vendor’s plan for improving overall customer experience with SYSPRO,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » judith rothrock

Vendors, Treat Your Analysts Right


Vendors need to understand the importance of not only developing a strategy, but also communicating it effectively. Learn how to better communicate with technology industry analysts. Here are some simple do’s and don’ts.

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Analyst Road Show with SYSPRO and UNIT4


Not as well known as the JRocket Marketing Grape Escape but still highly effective (and entertaining), the analyst road show organized by Judith Rothrock every year in December brings together C-level executives from SYSPRO and UNIT4 and analysts from the most important firms in the field, including Technology Evaluation Centers. I had briefings with both SYSPRO and UNIT4. They highlighted some

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December 2012 Boston Analyst Roadshow Snapshot


I am glad I was among the analysts invited to the traditional December analyst roadshow, which takes place in the beautiful city of Boston, by the event organizer, Judith Rothrock, the energetic and vibrant president of JRocket Marketing. In this event, several software vendors announce their latest software offerings and convene with analysts for friendly and informal discussions. The 2012 event

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The Grape Escape 2011 Roundup


Although this year Judith Rothrock could not attend herself, she’s the driving force behind the annual JRocket Marketing Grape Escape® industry analyst event, now in its 11th year. As always, this year’s Grape Escape was a well-organized event hosting some key industry players. It afforded me and my colleague Gabriel Gheorghiu another opportunity to meet the software vendors who are JRocket

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Deltek's Second Bite at the IPO Cherry (Part I)


In the last decade or so of covering the enterprise applications market, I've witnessed so many products and vendors disappearing and reappearing under a different name, ownership, etc., but it is for the first time now, at the end of 2007 that I saw basically the same vendor go public for the second time (and in a 10 year timespan). Namely, Deltek (evaluate its flagship product), the leading

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Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 4


Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over past several years, after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR) and

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Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 3


Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over past several years, right after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR

judith rothrock   Read More

An ERP Vendor Poised to Overtake the Services Market


Companies in the services industry need both asset and field services management, but current integrated asset and field services maintenance systems often fail to meet these organization’s needs. However, enterprise resource planning vendor Agresso appears to have just the right solution.

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Atrion User Conference Highlights Need for Regulatory Compliance in PLM


The Atrion International User Group met in Montreal, Quebec (Canada) to discuss ways to improve regulatory compliance for their respective companies. At the conference, Atrion presented a vision and product strategy to their customers that will provide critical regulatory and compliance capabilities needed to support the product life cycle. The conference pointed out the importance of regulatory compliance as an important element of a product lifecycle management (PLM) strategy, and the role that environmental health and safety (EH&S) plays in protecting PLM value.

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Grape Escape 2014—2 Tech Companies Include News Items with Key Benefits to U.S. Landscape


During the IT vendor presentations of this summer’s Grape Escape Analyst Event, Apparancy and SYSPRO included news about specific initiatives aimed at U.S. companies, workers, and/or veteran population. Get all the details in TEC analyst Raluca Druta's write-up.

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