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SYSPRO U.S. Reinforces Its ‘SMARTER’ Einstein Value Proposition—Analyst Roadshow December 2013
As was demonstrated at SYSPRO’s annual roadshow, organized and hosted by JRocket Marketing and its highly spirited founder and president Judith Rothrock, SYSPRO

judith rothrock  spirited founder and president Judith Rothrock, SYSPRO’s programs and initiatives are intended to offer extra value to customers on top of what the vendor’s software offers out of the box.   SYSPRO’s new Brain Trust Initiative , part of the U.S. organization’s ongoing Einstein marketing campaign, was announced by team SYSPRO USA in December at the annual roadshow. The Brain Trust Initiative in sum is, as I understand it, the vendor’s plan for improving overall customer experience with SYSPRO, Read More...

The Grape Escape 2011 Roundup
Although this year Judith Rothrock could not attend herself, she’s the driving force behind the annual JRocket Marketing Grape Escape® industry analyst event

judith rothrock  Roundup Although this year Judith Rothrock could not attend herself, she’s the driving force behind the annual JRocket Marketing Grape Escape ® industry analyst event, now in its 11th year. As always, this year’s Grape Escape was a well-organized event hosting some key industry players. It afforded me and my colleague Gabriel Gheorghiu another opportunity to meet the software vendors who are JRocket Marketing’s clients and obtain the latest news and updates straight from the source. Here’s the Read More...
Discrete Enterprise Resource Planning (Discrete ERP) RFI / RFP Template
Financials, Human Resources, Manufacturing Management, Inventory Management, Purchasing Management, Quality Management, Sales Management, Product Technology
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Documents related to » judith rothrock


Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 1
Every June over past several years, after the high season for traveling to major vendor events subsides, and before everyone takes their summer vacations, a

judith rothrock  ’s president and founder Judith Rothrock delivers to her enterprise software vendors’ client base. Ideally, Judith will concurrently have three non-competing software vendors as her clients. She is quite picky about whom she accepts to represent. Namely, once she is “sold” on the vendor’s unique  value proposition , she becomes quite engrossed in crafting the winning marketing strategy and message, and becomes unequivocally dedicated to that company’s success. I have seen her create great Read More...
Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 3
Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over

judith rothrock  ’s president and founder Judith Rothrock delivers to her software vendors’ client base by giving them exposure to a selected group of industry analysts. Part 1 also analyzed the news announcements  by Jeremy Roche, CEO of FinancialForce.com , followed by the testimony from its customer Wi-Fi Alliance . Part 2 analyzed the Grape Escape 2010 news announcements from Meridian Systems CEO John Bodrozic and SYSPRO US CEO Brian Stein , followed by these vendors’ customers ( Walt Disney and Lee Spring , Read More...
Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 4
Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over

judith rothrock  ’s president and founder Judith Rothrock delivers to her software vendors’ client base by giving them exposure to a selected group of industry analysts. Part 1 also analyzed the news announcements by Jeremy Roche, CEO of FinancialForce.com , followed by the testimony from its customer Wi-Fi Alliance . Part 2 analyzed the Grape Escape 2010 news announcements from Meridian Systems CEO John Bodrozic and SYSPRO US CEO Brian Stein , followed by these vendors’ customers ( Walt Disney and Lee Spring , Read More...
Grape Escape 2010: Of Cloud & Angels, Fun & Games, and “In Vino Veritas” - Part 2
Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape event. Grape Escape has become a June fixture over past

judith rothrock  ’s president and founder Judith Rothrock delivers to her enterprise software vendors’ client base by giving them exposure to a selected group of industry analysts. Part 1 also analyzed the news announcements by Jeremy Roche , CEO of FinancialForce.com , followed by the testimony from its customer Wi-Fi Alliance .  Meridian Systems: Do Not Write Off the Construction Sector The baton was then passed onto John Bodrozic, President and co-founder of Meridian Systems .  Infrastructure Lifecycle Read More...
An ERP Vendor Poised to Overtake the Services Market
Companies in the services industry need both asset and field services management, but current integrated asset and field services maintenance systems often fail

judith rothrock  for Operations Management (APICS). Judith M. Rothrock , president of JRocket Marketing, LLC in San Diego, California (US), has over 20 years’ experience as a marketing executive, and is the winner of more than 10 US and international marketing awards. Prior to founding JRocket Marketing—a strategic marketing and analyst relations service for high tech companies—Rothrock held marketing leadership positions at Lawson, Hyperion, Ceridian, Prescient Markets/SunGard, and Ruder Finn Public Relations Read More...
December 2012 Boston Analyst Roadshow Snapshot
I am glad I was among the analysts invited to the traditional December analyst roadshow, which takes place in the beautiful city of Boston, by the event

judith rothrock  this opportunity to thank Judith Rothrock for organizing this informative event. Read the report by my colleague, TEC principal analyst P.J. Jakovljevic, with his take on some of the major announcements from the 2012 analyst roadshow, which is now available in the TEC Reports page . Read More...
Atrion User Conference Highlights Need for Regulatory Compliance in PLM
The Atrion International User Group met in Montreal, Quebec (Canada) to discuss ways to improve regulatory compliance for their respective companies. At the

judith rothrock  Chemicals ). Atrion customer, Judith Dobbs, global product EHS manager for Huntsman, leveraged her thirty years of EH&S experience to highlight the challenges of multiple regulatory agencies with differing regulations and lists of chemicals considered dangerous. She pointed out that companies need to take into account regulations at the regional level (European Union), national level (Canada, US, China, Australia, Japan), and at more local levels such as federal, state, and local regulations. To give an Read More...
Deltek's Second Bite at the IPO Cherry (Part I)
In the last decade or so of covering the enterprise applications market, I've witnessed so many products and vendors disappearing and reappearing under a

judith rothrock  engaged a seasoned marketer Judith Rothrock (previously with Lawson Software [ evaluate its flagship product ], an occasional competitor to Deltek, and Hyperion [now Oracle Hyperion , evaluate this product ]). She helped Deltek craft the differentiation message from the all too common Widget world and ERP for manufacturing arena that was the matter of course by then, and to accordingly start promoting the ERP vendor of choice for Project-Based Businesses mantra (which continues today too). In other Read More...

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