By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.
just in time programs
1978 we did business just in Geneseo. We purchased buildings and opened a number of stores in our downtown area. In 1987, we entered Davenport, Iowa, with a store. It was an immediate success and a few years later we built our own building and moved the store. In 1990 we went to Princeton, Illinois, 40 miles east of us and built a building there as well, in the downtown area. In 1997 we opened a new store in Peoria, Illinois. In 1998 we expanded again in Iowa at a regional mall. And now we've taken anothe