Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... Marketing cost analysis is the study and evaluation of the ... Similarly Kana and Broadbase merged (see research/researchhighlights/businessapplications/2001/05 ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Epicor Picks Clarus' Bargain At The Software Flea Market Part 2 ...

by P.J. Jakovljevic ... market, that would be the likes of Onyx, Microsoft CRM, Pivotal, Kana, Salesforce.com ... and e by Epicor products is contained in the ERP Evaluation Center ... http:/.../Research/ResearchHighlights/eCommerce/2002/12/news_analysis/NA_EC_PJ_12_05_02_1.asp - 17k - 2002-12-05 Summary: The wealth of product names and a still somewhat unwieldy slew of products, presents sales and marketing confusion for Epicor, both internally and externally across the globe. Therefore, as Epicor has a myriad of products in its portfolio that could benefit from integration with Clarus and/or CRM.NET, it

Best Software Delivers More Insights To Its Partners (As Well As ...

by P.J. Jakovljevic ... pure-CRM mid-market, that would be the likes of Onyx, Pivotal, Kana, E.Piphany ... Software's MAS 500 and Abra products is contained in the ERP Evaluation Center at ... http:/.../Research/ResearchHighlights/Erp/2003/07/research_notes/EN_ER_PJ_07_29_03_1.asp - 25k - 2003-07-29 Summary: Best Software/Sage is a company that delivers products based on savvy understanding of its customers' needs, of the competitive forces in the market, and on constant adaptability. It is still standing on top of the hill in many SME markets, and it is typically a much more difficult task for anyone to cap

Comparison of ERP and CRM Markets' Life cycle Snapshots

by P.J. Jakovljevic ... UI to improve usability and increase flexibility, additional data evaluation capabilities, and ... Thus, the likes of Pivotal, Onyx, Kana or E.piphany have been ... http:/.../Research/ResearchHighlights/Crm/2004/01/research_notes/TU_CR_PJ_01_31_04_1.asp - 30k - 2004-01-31 Summary: Today's enterprise applications are required as a matter of course to address more than the processes taking place within the walls of an enterprise. Almost all traditional ERP vendors (small and big alike) had to experience a wake-up call and have long been trying to expand their product offering in tu

Epicor Reaches Better Vista From This Vantage Point Part Three ...

by P.J. Jakovljevic ... market, that would be the likes of Onyx, Microsoft CRM, Pivotal, Kana, Salesforce.com ... and e by Epicor products is contained in the ERP Evaluation Center ... http:/.../Research/ResearchHighlights/Erp/2003/06/research_notes/EN_ER_PJ_06_14_03_1.asp - 30k - 2003-06-14 Summary: Epicor competes in multiple enterprise business applications markets. Epicor may mean different things to different people, which does not really help mind share creation in particular segments of interest.