Sainsbury’s Supermarkets has several ongoing collaboration programs with suppliers,having recognized early on that supply chain optimization benefits the end consumer by
ensuring the right product on the shelf at the right time and lowest cost. The UK grocer had already been sharing performance information along with several other forms of supply chain data with suppliers for several years, but found that suppliers had difficulty dealing with performance data that was buried in the mass of information being presented. In addition, suppliers had no formal channel for responding to, or improving, any performance issues that were identified.
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