Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
key are of crm relationship management
is there. But the key value to user-generated content is its ability to be shared, which is something that obviously myCRMcareer can do. What that means is this: Every single person who has something valuable to say, wants to say it to someone else. By having the ability to share that in a much more democratic fashion than they historically have had, it gives them the ability to really feel that they have a little more control over what they do, a little more sense of importance of who they are, and