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CRM is Busting Out Of Its Britches: Operational, Analytical, and Collaborative CRM Are Born
Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond

key are of crm  on asking yourself several key questions: where are the worst pain points in my company? Are my customers complaining of lousy service? Is internal morale low? Are my sales folks lone gunmen, running Act! 2000 on their own laptops with those cool screen layovers that don't let anyone look over their shoulders? Are we giving away services that we shouldn't be? Do we know where our profits are really coming from, and which of our products are dogs? The First Phase of any successful CRM implementation is Read More...
Process Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as...
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Documents related to » key are of crm


CRM Application Users Are Key to Project Success
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention to user training and change

key are of crm  Application Users Are Key to Project Success The True Story Behind CRM Failure Many articles about customer resource management (CRM) project failure blame a gargantuan project scope or the software packages themselves. These are certainly among the many good reasons for those failures. However, I am more interested in the internal procedures that lead to some disastrous results. Companies are downplaying the true value of internal communication and training. In this article you will learn a number of Read More...
8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well

key are of crm  of business is a key enabler for reducing costs, managing risk, and increasing revenue and profitability in customer-centric organizations. Research shows CEOs around the globe are demanding this single view of the customer. Savvy executives know that clean customer data is much less costly than not having enough insight to make intelligent business decisions or losing customers to poor service. So what better time to kick off a project to whip your customer data into shape? CASE STUDY: Millennium & Read More...
These are the Times of CRM Vindication and Validation - Part 2
Part 1 of this blog series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing

key are of crm  With access to pertinent key metrics, CSAs are empowered to provide on-the-spot discounts or any other promotional offers proportionate with each customer’s value. But routing the call is only the beginning. In today’s market customers want quality rather than quantity. They need information to be able to analyze downside risk and upside potential in each relationship. As important and efficient as inbound communication is, it is proactive, relevant communication that often endears an organization Read More...
These are the Times of CRM Vindication and Validation - Part 3
Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM

key are of crm  While they are the key to driving revenue, salespeople are arguably the most expensive resource in any organization’s front-line operations. Therefore, increasing the effectiveness and efficiency of the existing sales team and channels is critical. Yet  according to the Alexander Group , field sales representatives only spend 22 percent of their time actually selling . Therefore, the time spent on prospecting, building proposals based on knowledge of the prospect’s requirements, and closing Read More...
Analysis of Adobe’s Integration of IslandData’s Automated E-mail
Adobe’s support site receives approximately 1.3 million client inquiries per month and has been in need of an automated response system to decrease escalating

key are of crm  a day, and the key to customer retention is attention via communication. A vendor's or retailer's client base can easily go elsewhere on the Internet to conduct their transactions, making an investment in automated communication technology an imperative. Read More...
Agile ERP Vendor Ditches a Microsoft Dynamics CRM Alliance for, well, its own CRM Solution (Part I)
Writing about failed partnerships in the enterprise applications market is like writing about the sun setting in the evening and to the west, given almost daily

key are of crm  ERP Vendor Ditches a Microsoft Dynamics CRM Alliance for, well, its own CRM Solution (Part I) Writing about failed partnerships in the enterprise applications market is like writing about the sun setting in the evening and to the west, given almost daily occurrences of vendors announcing alliances that never materialize. However, it doesn't happen every day that a potential high-profile alliance gets called off at the 11th hour and in favor of an overlooked in-house solution. The protagonist of the Read More...
The Best of Both Worlds: Gain Flexibility through Multiple Models of Software Delivery
Lower IT costs, faster return on investment (ROI), and better security@just a few of the promises the software-as-a-service (SaaS) business model makes. SaaS

key are of crm  Best of Both Worlds: Gain Flexibility through Multiple Models of Software Delivery Lower IT costs, faster return on investment (ROI), and better security—just a few of the promises the software-as-a-service (SaaS) business model makes. SaaS can help small-to-medium businesses manage customer service and support cost-effectively. But there are a few concerns to consider if you’re thinking of an on-demand service. A vendor that offers the best of both on-demand and on-premise solutions may be the Read More...
CRM Without Workflow Is Not CRM: How to Maximize Sales and Service Productivity
Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that

key are of crm  a hosted CRM Application Key Workflow Terminology You Must Understand Where to Start Your Planning Process What is Workflow Workflow is the automation of your business processes through which documents, information or tasks are passed from one participant to another according to a set of rules. . Top-tier hosted CRM applications are built around workflow, and optimized for your unique processes. As such, the right CRM application can dramatically improve efficiency and productivity and bring new levels Read More...
Never Was A Story Of More Woe Than This Of RJR And Nabisco
The complex maneuvers involved in RJR’s divestiture of Nabisco will prove simple compared to the efforts required to join Kraft and Nabisco in a way that

key are of crm  Was A Story Of More Woe Than This Of RJR And Nabisco Never Was A Story Of More Woe Than This Of RJR And Nabisco S. McVey - August 2, 2000 Event Summary Like a farmer hurrying to gather crops before the onset of locusts, R. J. Reynolds recently sold its Nabisco food subsidiary to Philip Morris, rival and co-defendant in the Florida lawsuit. Philip Morris will merge Nabisco with Kraft Foods, its $17 billion subsidiary, and expects the combination to produce $600 million in cost-savings over the next Read More...
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

key are of crm  Out of the Inbox: Five New Rules of 1to1® E-mail Marketing Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. BEGINLYX Read More...
NetSuite CRM+: Customer Relationship Management (CRM) Competitor Analysis Report
This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients

key are of crm   Read More...
Justification of ERP Investments Part Three: Costs of Implementing an ERP System
Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into

key are of crm  of ERP Investments Part Three: Costs of Implementing an ERP System Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into hardware, software, external assistance, and internal personnel. *This is Part Three of a four-part article reprinted from Maximizing Your ERP System by Dr. Scott Hamilton. Bridging the theory and realities of current ERP systems, Maximizing Your ERP System provides Read More...
Justification of ERP Investments Part Two: The Intangible Effects of ERP
The intangible or non-financial benefits of an integrated enterprise resource planning (ERP) system can be viewed from several perspectives. For illustrative

key are of crm  focus attention on those key components affecting cumulative manufacturing lead time. Costed multi-level bills can be used to focus cost reduction efforts on high value items. Bill comparisons can be used to highlight differences between products or between revisions of the same product such as to identify upgrade kit requirements. ERP systems support custom product configurations. Rules-based configurators reduce the need for expert assistance from engineers, and ensure sales personnel (or even Read More...

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