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Knowing Your Prospect's Influencers
A prospect is listening to many different people at the same time. While you are doing your best to influence the decision, the prospect sees you as only a single input to decision-making. Prospects listen to many, with each type of influence having a different degree of trust and therefore of influence. Understanding where you stand and how to influence the influencers can help you win.

key market influencers  sales efforts. So, a key question has to be, Can you influence the influencers? The answer is some yes and some no. For those influencers who you are confident will help your cause, how do you make certain that they talk to the prospect and that their message is assigned a high value? Your customers, partners, and friendly analysts and consultants can usually be expected to deliver a positive message. You can introduce them to the prospect yourself or, even better, introduce one of them and have that Read More...

SAP Brings HANA to the SME Market
Yesterday SAP announced its strategy to provide small and medium enterprises (SMEs) with the services of the SAP HANA platform via SAP HANA analytics for SAP Business One and the SAP HANA Edge Edition.<!--more--> HANA, SAP's in-memory database and analytic platform, will provide Business One users with in-memory analytics specifically designed for small and medium businesses. In this regard

key market influencers  SAP Brings HANA to the SME Market » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s Read More...
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Documents related to » key market influencers


Mobile BI Market Survey
Take our mobile BI survey. The business intelligence (BI) space is finally seeing mainstream adoption of mobile capabilities, and increasing numbers of software providers are developing mobile BI capabilities to meet the demands of their customers. This evolution is shifting the way people consume and use data. TEC is currently preparing a report that captures the landscape of mobile BI.<!--more--

key market influencers  Mobile BI Market Survey » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s software Read More...
Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

key market influencers  Real Media Goes To Market Real Media Goes To Market D. Geller - February 25, 2000 Read Comments Event Summary Real Media (NASDAQ: RLMD proposed) has been in the Internet advertising business as long as anyone. But, unlike its competition it has remained a private company, with 71 percent owned by a print advertising filer, PubliGroupe, and 12 percent by a subsidiary of Advance Publications. The company has now chosen to go with an initial offering of up to $75 million of its common stock. The proceeds of Read More...
2013 TEC Market Report: Social Business Platforms
What do you get when social networking and business collide? According to CRM analyst Raluca Druta, you get an explosion of new ways to collaborate and innovate. Emerging social technology tools are inspiring software vendors to design social business platforms that are changing the way companies manage employees, develop products, and interact with customers. Download this report for an overview of the business need for social business platforms and a look at several software vendors who are innovating in this space.

key market influencers  a Usable Report 3 Key Areas to Reduce Costs with Lean Techniques Talent Management for Small and Medium-size Businesses: Steer Your Business to Handle Change by Creating the Right Road Map for Your Talent Journey Read More...
Market Impact of Lawson-Intentia Merger
The Lawson and Intentia merger might create a much-needed, strong statement for the market, and provide the mid-market with more options. It may also decrease the negative momentum both companies have experienced in the frenzied and rapidly consolidating enterprise applications market.

key market influencers  Market Impact of Lawson-Intentia Merger Market Impact of Lawson-Intentia Merger P.J. Jakovljevic - October 27, 2005 Read Comments Market Impact While we do not indulge in speculating who is likely to merge with whom in the highly tectonic enterprise applications market, we have to admit that the merger of Lawson Software , Inc . (NASDAQ: LWSN) with Intentia International AB (XSSE: INT B) had not crossed our mind before it actually happened. (For details on the merger announcement, see New Lawson Read More...
Lawson's Approach to the Retail Market
Lawson Retail Operations Suite solutions are built for high-volume retail enterprises and encompass a range of activities, including the management of item information, category planning and review, assortment, pricing, promotions, warehouse replenishment, multichannel ordering, store replenishment, forecasting, and order determination.

key market influencers  Lawson s Approach to the Retail Market Lawson s Approach to the Retail Market P.J. Jakovljevic - September 24, 2004 Read Comments Introduction There are some interesting dynamics within the retail market segment. On one hand, the market is much less penetrated by enterprise applications than most other economic sectors, in part since retailers have largely been remiss in leaving mainframes and other legacy technologies behind. Also, the sector has shown some resilience even during the recent and possibly Read More...
Case Study: Making the Leap to the 4PL Market
Founded in 1905, Ewals Cargo Care (ECC) has a long history as a third-party logistics provider. In 2002, Ewals took steps to target the then-emerging fourth-party logistics (4PL) market. Making that leap required more than just a refocus of its commercial activities, however. Learn how ECC found a solution to plan, optimize, monitor, and manage the flow of goods—with complete command over all transport requirements.

key market influencers  Case Study: Making the Leap to the 4PL Market Case Study: Making the Leap to the 4PL Market Source: Quintiq Document Type: Case Study Description: Founded in 1905, Ewals Cargo Care (ECC) has a long history as a third-party logistics provider. In 2002, Ewals took steps to target the then-emerging fourth-party logistics (4PL) market. Making that leap required more than just a refocus of its commercial activities, however. Learn how ECC found a solution to plan, optimize, monitor, and manage the flow of Read More...
Entering the Market in the World’s Largest Democracy
Currently, India’s population is approximately 1.0009 billion. The middle class is large and still growing; wages were low, but now are some of the best in various industries; many workers are well educated and speak English; and investors are optimistic and local stocks are up. Despite political turmoil, the country presses on with economic reforms. But for potential investors, there’s still cause for worry—find out why.

key market influencers  of further expansion in key areas could snap the already strained lines of transportation unless massive programs of expansion and modernization are put in place. Problems include power demand shortfall, port traffic capacity mismatch, and poor road conditions. However, most of the project for road widening, and making of the Express way for National highway are near to completion. Indian Bureaucracy Although the Indian government is well aware of the need for reform and is pushing ahead in this area, Read More...
A Semi-open Source Vendor Discusses Market Trends
A response to trends in the open source software market comes this time from relative newcomer provider xTuple. This vendor’s footprint isn’t entirely in the open source door, however, with OpenMFG, its commercially licensed solution with an open source infrastructure.

key market influencers  your mind, will the key success factors (KSFs) be in this market, and what have you additionally been doing there? xTuple : We agree that SMB customers need most, if not all, of the same functionality as larger enterprises. What they don t need is the price tag, complexity, lock-in, sales pressure, and implementation headaches. So, for us, the KSFs are simple: Continue to focus on delivering a simple but powerful product that can service everyone from the Intuit QuickBooks upgrade to the SAP replacement Read More...
Entrada Brings New MOTIVAtion to Market
The acquisition of Motiva Software allows Entrada to offer a greater complement of applications for the complex discrete manufacturing industry.

key market influencers  Entrada Brings New MOTIVAtion to Market Entrada Brings New MOTIVAtion to Market Steve McVey - June 29, 2001 Read Comments S. McVey - June 29, 2001 Event Summary Since acquiring Motiva Software s product line in April, Entrada Software has been busy crafting a new product strategy and renewing ties with former Motiva customers. Entrada makes Kinnosa , an application that helps complex discrete product manufacturers maintain the history of a part through every phase of its manufacture: design, prototype, Read More...

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