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The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

kick off letters  that visual recognition will kick in a little sooner than normal. Constantly changing directions confuses your prospects. Let's say your most recent sell was to a computer manufacturer. Now you want to switch to the discrete manufacturing space, when all along you have been proclaiming software development for process. Sure, make the sale, but don't let it change your focus—at least not after the first sale. Constantly changing your marketing plan destroys your credibility. Trying to be all things to Read More...

Lifting a Veil of Mystery Off Jesta I.S.
Even after nearly 15 years as an enterprise analyst, I still find myself coming across a vendor that has been around for more than 40 years but one that I am

kick off letters  a Veil of Mystery Off Jesta I.S. Even after nearly 15 years as an enterprise analyst, I still find myself coming across a vendor that has been around for more than 40 years but one that I am not familiar with. One such example is Montreal, Canada-based Jesta I.S. , a ven dor that delivers integrated enterprise resource planning (ERP) and supply chain management (SCM) solutions to manufacturers, wholesalers, distributors, and retailers in the apparel, footwear, and specialty retail industries Read More...
ERP for the Utilities Industry
Utilities (gas, water, electricity, and energy) software is typically built off customer billing systems encompassing a suite of modules covering fleet management, maintenance management, GIS, AMR,...
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Documents related to » kick off letters


Off-duty Conduct-Balancing an Employer’s Needs With an Employee’s Right to Privacy
Workplace privacy issues are increasing dramatically, along with related employee complaints and litigation. As companies struggle to control health care costs,

kick off letters   Read More...
ROI Systems MANAGE-s Well Past 2000 Part 1: Recent Developments
ROI Systems' strategy in terms of enhancing its MANAGE 2000 product and its geographic coverage has apparently been paying off, which comes as a welcome news

kick off letters  roi systems,return on investment,Rate of return,manage 2000,extended ERP software systems,Core Business Software Solutions,cbss,technology consulting firm,extended ERP system,ROI's MANAGE 2000,ERP market,ROI's enterprise knowledge portals,ROI Systems MANAGE-s Well Past 2000 Part 1,extented enterprise resource planning,MANAGE 2000 ERP software product Read More...
Goodbye PCs, Hello Appliances?
The U.S. market for Internet appliances is taking off. The new devices are expected to surpass consumer personal computer shipments in 2002.

kick off letters  windows ce,ce windows,wince,nettop,pocketpc,windows ce 5.0,windows ce 5,windows ce embedded,net windows ce,microsoft windows ce,windows ce software,windows ce mobile,windows mobile ce,windows ce 7,windows ce 4.2 Read More...
Enterprise Applications Vendors Going Viral and Social: Another Take
It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least

kick off letters  left to say about kicking sand into the faces of the perennial  “Big 3 ERP Giants”:  multi-billion-dollar SAP, Oracle, and Microsoft? The success of such campaigns depends on what level in the business organization they are targeting. Vice presidents and higher executives are so buried with just trying to track/return emails and are tied up in both in-person and virtual meetings that they have no time for checking out this marketing gimmick. It also depends on what level of the sales process we are Read More...
100 Million Reasons To Be An ASP
Interpath received $100 million equity investment in spin-off deal between Bain Capital and CP&L — Bain Capital and Carolina Power & Light each invest $50

kick off letters  interpath,asp,Application Service Provider,asp market value,full-service Application Service Provider,Boston-based Bain Capital,cp&l,ASP business,ASP marketplace,fiber optic network assets,New ASP agreements,ASP solution providers,Interpath Operation Center Read More...
Case Study: Deutsche Woolworth
Deutsche Woolworth has been in business for over 75 years. After splitting off from its American parent company, the company’s restructuring efforts focused on

kick off letters  Study: Deutsche Woolworth Deutsche Woolworth has been in business for over 75 years. After splitting off from its American parent company, the company’s restructuring efforts focused on purchasing processes. It was discovered that there was no purchase planning in place, and no visibility into shipments and goods en route from suppliers. The company deployed a solution that reduced inventory levels by up to 90 percent. Find out how. Read More...
Quantum Snaps Off Its NAS Group
Quantum Corporation, recently acquired by Maxtor, will divest itself of its server appliance subsidiary, renaming it Snap Appliances, Inc. Snap Appliances will

kick off letters  Snaps Off Its NAS Group Quantum Snaps Off Its NAS Group R. Krause - November 8, 2000 Event Summary Milpitas, Calif., October 24, 2000 [Source: Quantum] - Quantum Corporation's DLT and Storage Systems Group (DSS) announced plans to form two distinct companies from its current DSS businesses by making its server appliances subsidiary an independent, publicly-traded company called Snap Appliances, Inc. In a separate news release, Snap Appliances announced that it intends to file a registration Read More...
When Shortlists Are Too Short, Who's to Blame?
This insightful case study from SageCircle talks about how a vendor almost missed out on a $35M deal because it was left off an RFP shortlist. Although the case

kick off letters  Shortlists Are Too Short, Who's to Blame? This insightful case study from SageCircle talks about how a vendor almost missed out on a $35M deal because it was left off an RFP shortlist. Although the case study is geared toward software vendors—focusing on the importance of an active analyst relations team—it also illustrates important points applying to software selection projects. The case study is in some ways a cautionary tale for organizations engaging an analyst firm’s guidance in a software Read More...
PTC’s 2012 Annual Revenue Results Analysis: After-Sales Services Strategy Paying Off
Last week, PTC announced its fiscal year first quarter results for 2013. Though its license growth was weak this quarter compared with the same quarter last

kick off letters  2012 Annual Revenue Results Analysis: After-Sales Services Strategy Paying Off Last week, PTC announced its fiscal year first quarter results for 2013 . Though its license growth was weak this quarter compared with the same quarter last year, its after-sales services business led by Servigistics experienced strong growth. PTC has been focusing on expanding its solution portfolio into new product lifecycle management (PLM) industry verticals such as footwear, apparel, medical devices, etc., and on Read More...
LTCH Picks Spinnaker for SAP Third-party Support
My recent blog post said that third-party software service and maintenance providers continue to peel off lucrative maintenance contracts from large vendors one

kick off letters  Picks Spinnaker for SAP Third-party Support My  recent blog post  said that third-party software service and maintenance providers continue to peel off lucrative maintenance contracts from large vendors one customer at a time. As the latest example, Spinnaker Support , a provider of SAP and Oracle JD Edwards and Siebel third-party maintenance, application/technical management, and consulting services, recently announced that  Swiss manufacturer LTCH has chosen Spinnaker Support  as its SAP Read More...
PKI and Biometrics Ready for Take-Off
Expect the new e-signature law to bolster both the PKI and biometric markets. This new law allows documents signed through digital signatures to have the same

kick off letters  digital signing,pki signature,digitally signed pdf,digital persona inc,biometric keyboard,free fingerprint sdk,digitalpersona fingerprint reader,finger print sdk,digital persona u are u,fingerprint reader software,fingerprint reader sdk,griaule sdk,signing digitally,secure emails,biometric door Read More...
ECM vs. EIM
The IT industry is constructed of three-letter acronyms (TLAs). However, the total number of possible three-letter abbreviations using the 26 letters of the

kick off letters   Read More...

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