For many manufacturers, distributors and retailers with a mishmash of disparate back-office business applications, Sterling Commerce, a traditional integration and communication provider, has recently unveiled a package designed to automate web-based commerce all the way from order capture to fulfillment and payment, as a result of bringing together a few prudent acquisitions over the last three years.
commercial contractor, web site, kiosk, etc.) inquiry, shopping, goods return, etc. In fact nowadays, a consumer expects a true cross-channel experience, and rightfully so, where they are able to buy something online and return it to the closest retail store for a refund, without any questions asked. Last but not least, when one counts in multiple customer segments (such as consumer, distributor, or corporate customer), effective collaboration should provide visibility and transparency, optimize shared