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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 knowledge based marketing pdf


The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

knowledge based marketing pdf  has our level of knowledge. It is better to write down to the audience than above their heads. After your initial face-to-face meeting, you can assess and calibrate the appropriate level of knowledge. Most busy professionals have little patience. Consequently, it is all too easy to forsake the current campaign and try something new. This creates confusion and doubt with some of your prospects, and with others, you never get to first base. At the very least, if you are going to change the strategy for

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Case Study: Rich Products Corporation


Rich’s legacy IT systems could not interoperate with platforms and applications among departments, preventing a single, centralized view of the product development process and limiting collaboration. The company decided it needed a new product lifecycle management (PLM) system to integrate and accelerate PLM processes. Rich’s new system supports research and development (R&D), formula management, and more.

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Inside Look at the Success of Cloud Field Service Provider ServiceMax-Part 2


In part 1 of this blog post series, we took a look at a major player in the field service management (FSM) market ServiceMax. In what follows is a recent question-and-answer interview with Stacey Epstein‚ vice president (VP) of marketing at ServiceMax. Stacey has extensive experience in generating demand, fueling growth, and building brand name global recognition for technology

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Meeting Configure One at PlanetPTC Live 2011


My recent attendance of the PlanetPTC Live 2011 event was a great learning experience. Look for an article with my impressions on the conference and on PTC’s strategy with regards to the novel PTC Creo suite of design applications leveraging both the direct and parametric modeling (and in the wake of the release of nine Creo 1.0 applications), embedded software lifecycle management (with the MKS

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Gibson Consulting Group, for Katy Independent School District (ISD)


To select a new enterprise resource planning (ERP) system, Katy Independent School District (Katy ISD) turned to Gibson Consulting Group to manage the project’s complexities. Gibson partnered with TEC, taking advantage of the eBestMatch decision support system (DSS). Find out how TEC and Gibson helped Katy ISD reduce the cost and duration of the selection project, and deliver a compelling business case to stakeholders.

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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Embrace the Cloud-based Telephony System for Your Business


Cloud-based telephony is one way to cut communication costs without managing multiple communication providers. If you are planning to move your business telephony from on-premise to the cloud, here are some direct insights into these telephony systems, common myths, considerations before making a move to the cloud, expectations to consider, and available vendors.

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