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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 knowlegde based marketing


Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Leveraging Business Growth with Value-based Pricing


Unlike legacy strategies such as cost-plus, historical-based, and volume-driven pricing, which tend to decrease price premiums and profits over time, value-based pricing optimizes pricing structure for current market conditions. It can also accommodate market changes without loss of profit. Value-based pricing is a strategic tool to be championed by the executive suite and business unit leads. This paper outlines the elements of a successful value-based pricing strategy.

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

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Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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WorkWise Role-Based ERP Certification Report


Role-Based ERP (RB-ERP) by WorkWise is now TEC certified in the enterprise resource planning (ERP) for discrete manufacturing solution space. The RB-ERP solution supports multiple discrete manufacturing processes including engineer to order, configure to order, make to order, and make to stock. The RB-ERP customer base spans many manufacturing verticals, including vehicle product manufacturing; equipment manufacturing; metal forming, stamping, and assembly; build-to-order; and plastics manufacturing.

RB-ERP is accessed via workbenches that are customizable to match the user’s job function and role within the organization. The workbenches are not just a user interface layer, but are built on top of an application framework. The workbench designs make it possible for users to navigate and work across a broad range of operations quickly and efficiently.

There are a number of other tools and modules that stand out in the RB-ERP solution. For example, the RB-ERP mobile metrics tool, which provides mobile access to more than 200 pre-calculated metrics. And the product configurator within RB-ERP, which is much more powerful than the configurator tools normally delivered with an ERP system in this price range.

According to TEC senior ERP analyst Ted Rohm, although outside of the Midwest, WorkWise RB-ERP and the Oncontact CRM solutions are not very well known, "this well-kept secret needs to be let out so that manufacturers know there is a very capable and cost-effective alternative to the well-known job shop and mid-market manufacturing ERP solutions."

Find out why in the Role-Based ERP TEC certification report, including key product differentiators, a detailed look at support of processes and new functionality with the latest version of the RB-ERP, and detailed functionality graphs comparing the product to competitor solutions in the major functionality areas for ERP solutions for discrete manufacturing.

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Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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