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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 knowlegde based marketing


SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Driver-based Budgets and Forecasting


Line managers and finance staff are frustrated by the inability of spreadsheet-based planning systems to deliver useful budgets and rolling forecasts. A major problem is the disconnect between the operational elements of business and financial plans. What's missing is driver-based planning, a best-practice methodology where financial plans incorporate assumptions about business activities modeled to drive financial data.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

knowlegde based marketing  best practices and preserve knowledge Knowledge management software can help consolidate and preserve intellectual capital that may be spread throughout the enterprise, ensuring that even in relatively high-turnover organizations, the marketing best practices developed over time are safeguarded. By using tools and templates derived from the experience of others, new staffers can become productive more quickly. In some cases, documenting marketing processes and executing them in a transparent manner is Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

knowlegde based marketing  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

knowlegde based marketing  Amdocs,customer relationship management,CRM,call center,operations software,communications service provider,business process outsourcing,customer life cycle Read More

Model Based Architectures - For sustainable Competitive advantage


Model-based architectures are conceptually superior on all fronts to conventional approaches to development. So far, they have not yet attained high levels of maturity and robustness and hence most organizations are living with conventional approaches. This paper compares the next generation of architectures, called model-based architectures, with current generation architectures from these perspectives. The extent of improvements in model-based architectures over current generations of applications is evaluated based on the above listed criteria for sustainable competitive advantage.

knowlegde based marketing  model,Ramco,architecture,competitive,criteria Read More

Transaction Based Pricing in BPO


Increased maturity in business process outsourcing (BPO) has led to the emergence of transaction-based pricing and outcome-based pricing models, which can provide broader business value to customers. This white paper focuses on the transaction-based pricing model for BPO services, its suitability in meeting present-day BPO objectives, and its superiority over the traditional full-time-equivalent (FTE)-based pricing model.

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How to Protect Your Data from Image-based Spam


Along with positive technological changes inevitably come the negative (spam 2.0, anyone?). Today's e-mail spam is increasingly image-based and harder to detect. Fingerprinting and optical character recognition (OCR) help identify some spam, but are less and less effective. Find out how a solution that creates real-time, behavior-based rules for new spam campaigns can put spam in its proper place—outside your system.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

knowlegde based marketing  sales and marketing software evaluation,compare sales marketing solutions,select sales marketing software,sales marketing systems comparisons,evaluation solutions for marketers,business management,product service sale,product standard,product lifecycle,plm system comparisonsbusiness intelligence,evaluation business performance management solutions,sales force automation,sfa software selectionenterprise marketing management,crm,crm selection,merchandising systems selection,mrm solution comparisons,strategies. Read More

A Focused Web-based Solution for Chemicals, Drugs, and Mill-based Industries


SSI shows deep understanding of the requirements for chemical, drug, and mill-based industries. Consequently, it has developed such must-have capabilities as potency controls, container movements, top-down and bottom-up traceability, and controls for customs and excise, shelf life, and location validation.

knowlegde based marketing  Strategic Systems International,SSI,ERP,enterprise resource planning,TROPOS,chemicals industry,mill-based industry,drug manufacturing,pharmaceuticals,regulatory compliance,hazards management,advanced planning and scheduling,APS Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

knowlegde based marketing  so they can become knowledgeable in detecting fraudulent communications.   E-mail Marketing Techniques   Be conscientious of your use of images in HTML e-mails. Your average e-mail user often has to enable them to display for each individual e-mail. Furthermore, the more images you use in an e-mail, statistically the lower the conversion rate is going to be. While there are exceptions to this rule, a simple question to start with is will including this image really help us achieve our goals? One of the Read More