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What Drives Profitability
Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer profitability and customer behavior metrics enable an organization to create alignment within the go to market process, while other metrics aid in decision-making.

kpi customer profitability  What Drives Profitability What Drives Profitability Glen Petersen - March 21, 2006 Read Comments Introduction Businesses normally approach marketing as an art form as opposed to a measurable process. Outdated modes of measure, such as past purchasing patterns, and other by-gone bits of data are used to project sales, which unfortunately do not aid accurate planning. The total customer experience, which spans from sales to field service, comprise the go to market process . These functions define the Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » kpi customer profitability


Mid-project Profitability Scorecard
As businesses grow, the size and complexity of their projects tends to increase as well. One challenge is staying on top of mid-project profitability as the combination of services, equipment, and post-sales support become more complex. Read further and know how to close the gap between sales, project delivery, post-sales support, and equipment management, and how to improve mid-project profitability and reduce project risk.

kpi customer profitability   |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO) BEGINLYXh Read More...
Mid-project Profitability Scorecard
As businesses grow, the size and complexity of their projects tends to increase as well. One challenge is staying on top of mid-project profitability as the combination of services, equipment, and post-sales support become more complex. Read further and know how to close the gap between sales, project delivery, post-sales support, and equipment management, and how to improve mid-project profitability and reduce project risk.

kpi customer profitability   |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO) BEGINLYX` Read More...
CRM Analytics Brings More Profitability
Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.

kpi customer profitability  CRM Analytics Brings More Profitability CRM Analytics Brings More Profitability Kevin Ramesan - December 21, 2002 Read Comments Business Process Automation Requires a Well-established Strategy. Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior. Today, analytical tools combined with existing CRM technologies open the door to improved customer knowledge and help designing the right target marketing activities. This may be missing Read More...
The Intelligent Customer Experience Life Cycle
Whether you’re a manufacturer, vendor, or customer service company, the increasing pressure to make sales and decrease service costs affects you. The key to its success is to look at your customer experiences as repeatable life cycles. Instead of viewing sales and service as independent challenges—solved by using disconnected software packages—an integrated solution that accelerates the total life cycle may be the answer.

kpi customer profitability   |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO) Read More...
Customer Relationship Malpractice
Although malpractice is usually a term used in medicine, its definition (“any instance of improper professional conduct”) shows that the term can be used in any profession. In my opinion, malpractice can also be found in customer relationship management (CRM).  It can result in financial damage (lost sales, penalties for not delivering on time, etc.) or loss of confidence, which can jeopardize the

kpi customer profitability  Customer Relationship Malpractice » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s Read More...
Your 360-degree View of the Customer: Keep the Customer in View
Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the customer. The approach is meant to provide a company with a full picture of its customers in order to enhance the customer experience, provide better customer service and support, and improve the company’s sales and marketing initiatives to

kpi customer profitability  Your 360-degree View of the Customer: Keep the Customer in View » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts Read More...
Driving Sustainable Growth and Profitability
In today’s economic climate, you need to ensure you keep your business and operational costs down while delivering world-class customer service. Conventional stand-alone business software applications do not enable you to do this. The business benefits of software as a service (SaaS) applications are leading many smart companies to use SaaS to help cut costs, improve operational productivity, and increase efficiency.

kpi customer profitability   |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO) Read More...
Listen and Learn: Improving Operations by Using Customer Feedback
Customer service means being aware of needs, problems, and fears. Studies have shown that the cost of acquiring a customer is seven to ten times that of retaining a current customer. And according to The Harvard School of Business, even a 5 percent improvement in customer retention can boost profits up to 85 percent. How do companies retain a loyal and consistent customer base? They listen, learn, and adapt—find out more.

kpi customer profitability   |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO) Read More...
Customer Communication: Managing the Digital Deluge
As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between businesses and customers, it can also overwhelm customers that are bombarded with marketing e-mails on a daily basis. Customers want more convenient contact channels. Smart companies understand this and are responding by adopting a multichannel approach to customer relationship management (CRM).

kpi customer profitability   |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO) Read More...
Service Supply Chain Strategies to Increase Corporate Profitability
This article describes the unique challenges of the service supply chain, provides a framework for understanding the service management decision hierarchy, and highlights the dramatic value proposition available to companies that deploy advanced service strategies and decision-support tools to address these challenges. Brief case studies from leading service organizations Cisco and KLA-Tencor show examples of successful deployments of service supply chain strategies.

kpi customer profitability  Service Supply Chain Strategies to Increase Corporate Profitability Service Supply Chain Strategies to Increase Corporate Profitability Morris Cohen - June 22, 2004 Read Comments Abstract The last decade has witnessed a substantial shift in emphasis on the part of many OEM manufacturers, from a focus on the products they produce to a concentration on their customers and the value that their customers derive from ownership and use of these products after the initial product sale. The importance of service Read More...

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