Omnichannel shoppers expect seamless dialogue across every channel and a highly personalized customer experience. For retailers, this is rewriting the rules for building customer relationships, sparking loyalty, and driving repeat business and sales. This paper explores the growing relationship between experience-driven commerce, conversion, and repeat business and highlights strategies for tailoring experiences that captivate shoppers. Most importantly, it suggests a foundation for a commerce strategy that consolidates brand awareness and paves the way for growth.
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