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Software Functionality Revealed in Detail
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 lawson abinanti introduction


The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your

lawson abinanti introduction  Cs. About the Author Lawson Abinanti is co-founder of Messages that Matter , a consulting firm that helps B2B software companies create compelling message strategies that build awareness and demand. Messages that Matter gives clients the knowledge and tools to develop powerful message strategies that differentiate products and services from those of the competition. Lawson has held strategic marketing positions with several B2B software companies including Navision, Applix, TM1 Software, and Timeline. He

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » lawson abinanti introduction

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Positioning Starts With A Message Strategy


In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this void, and this column will help fill one big one by describing the business process of creating effective, compelling message strategies for your products or services.

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ROI: Are You Ready to Walk The Walk?


ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products as providing a superior ROI. Read on to find out if it's the right position to claim.

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The Proof Is in the ROI


A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they make is to try to keep costs down by attempting to create an ROI program internally. It's a sure way to waste value people, time, and effort. If you want a significant return on your ROI sales and marketing investment, hire an expert.

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Operational Business Intelligence: The Lawson Approach


Traditional business intelligence (BI) software has not been available to line-of-business managers, frontline employees, or external stakeholders, but that is no longer the case. New BI solutions unite transactional and analytical worlds. Knowledge workers and executives can now analyze operational processes in real time. Decisions can be made and entered back into operational systems combining BI and performance management strategies.

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New Product Development and Introduction (NPDI)


New product development and introduction (NPDI) is probably the most important process for many companies, but also one of the least understood. While NPDI is responsible for revenues, few companies assign an owner for the whole process. Instead, it is usually driven through a series of functional “silos,” causing delay—and the loss of the original market requirements.

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An Introduction to E-learning and Learning Management Systems (LMS)


Not so long ago (or, back in the early ’90s, when I was a first-year college student) there were two ways to get a post-secondary education: by attending classes at a university or college with hundreds of other coffee-stoked students, or by signing up for what used to be called “distance” learning (or even before that, “by correspondence,” as though courses consisted of a series of letters

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Product End-of-life: A Primer


There are five stages that usually make up the lifecycle of a product: introduction, growth, maturity, decline, and termination. During introduction, companies typically focus on the success of the product. Maturity is the stage when their focus is to take advantage of momentum and sell as much as possible. Only during maturity or decline do they start worrying about product end-of-life—which

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The Challenges of the Lawson-Intentia Merger


The new company forged from Lawson and Intentia will have to carefully blend their different corporate cultures, which has traditionally been proud of in-house development spawning a limiting "not invented here" attitude.

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An Introduction to Load Balancing


Is it possible for a business to ensure uninterrupted, secure, and high-performance access to network-based business applications and web sites? Yes. With network load balancers, user requests are evenly distributed among available servers so that individual servers do not become overwhelmed. Learn about the basics of load balancing and how it can improve the performance and security of your business applications.

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