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Software Functionality Revealed in Detail
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 lawson abinanti introduction


The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your

lawson abinanti introduction  Cs. About the Author Lawson Abinanti is co-founder of Messages that Matter , a consulting firm that helps B2B software companies create compelling message strategies that build awareness and demand. Messages that Matter gives clients the knowledge and tools to develop powerful message strategies that differentiate products and services from those of the competition. Lawson has held strategic marketing positions with several B2B software companies including Navision, Applix, TM1 Software, and Timeline. He

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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The Three Cs of Successful Positioning Part Two: The Channel


One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with the sales channel, especially if you have limited time and resources.

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Positioning Starts With A Message Strategy


In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this void, and this column will help fill one big one by describing the business process of creating effective, compelling message strategies for your products or services.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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The Proof Is in the ROI


A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they make is to try to keep costs down by attempting to create an ROI program internally. It's a sure way to waste value people, time, and effort. If you want a significant return on your ROI sales and marketing investment, hire an expert.

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Lawson Gains Strength in Fashion by Acquiring Freeborders PLM


When I first learned that Lawson had acquired the product lifecycle management (PLM) software division of Freeborders, the Oracle-Agile acquisition came to mind. Ten months prior to the Lawson-Freeborders deal, Oracle President Charles Phillips said “the addition of Agile, which will serve as the foundation of our PLM offering, will further Oracle's strategy of delivering industry-specific

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Lawson Software-IPO and Several Acquisitions After


Lawson Software, almost two years since a successful IPO amid adverse conditions at the time, has had its share of difficulties while rounding up its vertical offerings via a slew of focused appetizing acquisitions. While the last two quarters have seen license revenue revive and profits, certain ongoing challenges will have to be overcome so that Lawson can see again its best days of a few years ago.

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Winner Takes All - Siebel Ousts SalesLogix From Solomon’s Deal


Much sooner than its ERP counterparts had done it in their respective market, Siebel has been making a big push into the CRM mid-market with the introduction of eBusiness 2000 MidMarket Edition. Solomon Software, a division of Great Plains, is another in its string of recently announced notable product alliances.

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Lawson Software Means Business With PSA and IPO


By acquiring a leading PSA vendor and deciding to go public, in addition to the new functional and technological enhancements to its flagship lawson.insight suite due in August, Lawson Software continues to boldly challenge bigger competitors, primarily PeopleSoft and Oracle.

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Product End-of-life: A Primer


There are five stages that usually make up the lifecycle of a product: introduction, growth, maturity, decline, and termination. During introduction, companies typically focus on the success of the product. Maturity is the stage when their focus is to take advantage of momentum and sell as much as possible. Only during maturity or decline do they start worrying about product end-of-life—which

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VoIP Introduction


VoIP uses internet protocol data packets to transfer voice, fax, and other data over the shared network, rather than the traditional public switched telephone network (PSTN), which is based on copper wires carrying analog voice data over the dedicated circuits. VoIP, in contrast to PSTN, uses what is called packet-switched telephony, whereby the voice information travels to its destination in individual network packets across the Internet that are assembled and then converted to voice. Learn the basics of VoIP by reading this white paper, which includes explanations of coding and protocol for VoIP, and a look at quality and myths about VoIP.

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