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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

lawyer advertising  Makes It Up In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in Read More
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » lawyer advertising


Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

lawyer advertising  Revenues Grow and Grow but Slower and Slower Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, although not unexpected, for the advertising industry. Agencies that are responsible for creating ads Read More
Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

lawyer advertising  Media Goes To Market Event Summary Real Media (NASDAQ: RLMD proposed) has been in the Internet advertising business as long as anyone. But, unlike its competition it has remained a private company, with 71 percent owned by a print advertising filer, PubliGroupe, and 12 percent by a subsidiary of Advance Publications. The company has now chosen to go with an initial offering of up to $75 million of its common stock. The proceeds of the offering are intended for general corporate purposes. These include Read More
Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a

lawyer advertising  and viral marketing of enterprise applications? Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as Best run businesses run on SAP (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, Read More
Connect the Dots: Simplifying the Online Ad Business
Over the past few years, the online advertising space has become crowded and very complex, and more technologically driven middle-men have acquired increasingly

lawyer advertising  the Dots: Simplifying the Online Ad Business Over the past few years, the online advertising space has become crowded and very complex, and more technologically driven middle-men have acquired increasingly large shares of the overall online revenue. Traditional publishers have been at a disadvantage and struggling to regain control over their online ad business. In this white paper, we propose a solution that straddles the whole value chain through a suite of previously unconnected technologies. By Read More
Secure Transfers of Large Files Over the Internet Using YouSendIt
A growing problem with rich multimedia electronic presentations is their increasing file size. Data files, in general, are larger, making it challenging to send

lawyer advertising  Transfers of Large Files Over the Internet Using YouSendIt Introduction Does the following situation sound familiar to you? You have to send a large PowerPoint presentation document to an overseas customer, and the customer's e-mail system will not accept large file attachments. Your customers need the file as soon as possible. You try different options, different e-mail clients, sending a CD by post, or even setting up your own FTP server. If security isn't your biggest concern, setting up the FTP Read More
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

lawyer advertising  to Serve an Ad The Problem If you know in advance which ad you want on each page of your site you do not need an ad server. Historically, the first application of ad serving was for banner rotation. Rather than have a single advertisement appear to everyone who looks at a page, every time they view it, web sites wanted the ability to sell that ad position to many advertisers. When the page is viewed, every advertiser has an equal chance of showing up. You do not need expensive software to do simple Read More
A Clear-cut Approach to Collections Is Essential for Profitability
In 2002, US suppliers wrote off more than $18 billion (USD) in bad checks. And the bankruptcy picture has certainly not improved since then. Companies that act

lawyer advertising  Clear-cut Approach to Collections Is Essential for Profitability A Clear-cut Approach to Collections Is Essential for Profitability If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Maximizing your profitability is only possible with an accurate picture of your costs. With operational costs consuming a high percentage of your revenues, we understand that maximizing yield and keeping strict control of costs and reducing waste in all areas Read More
Traffic Audits Make Strange Bedfellows: Part II - The Audit Process
With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to

lawyer advertising  Audits Make Strange Bedfellows: Part II - The Audit Process This is Part II of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process What's in an audit? The audit is a process for verification of the numbers that you report to your advertisers. Audits can be performed in a number of different ways. Server-based audits examine data that is available at the server, most importantly traffic logs and web logs. An auditing organization will prowl through the logs to Read More
Winning your market - second in a series
Positioning Part 2: Choosing what you want to sayIn Part 1, I introduced positioning and talked about how easy it is to miss your mark. This time, we focus on

lawyer advertising  your market - second in a series Positioning Part 2: Choosing what you want to say In Part 1 , I introduced positioning and talked about how easy it is to miss your mark. This time, we focus on how successful campaign positioning depends on saying and doing just the right thing—at the right time—for the right audience. Advertising is great fun in that you can choose what you want to say about a product or service—but it’s also where trouble begins. Just as there are great salespeople who Read More
JDA Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers to achieve a new level of

lawyer advertising  Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued JDA Portfolio 2004.1 Components JDA Software Group Inc. (NASDAQ: JDAS), a prominent global provider of integrated software and professional services for the retail demand chain and over 4,600 customers, plans to build upon the collective JDA Portfolio to enable its customers to achieve a new level of operational excellence. The vendor plans to establish this capability as a defining and differentiating characteristic of its Read More
Audience Targeting Platforms: The Missing Piece in the Online Ecosystem
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very

lawyer advertising  Targeting Platforms: The Missing Piece in the Online Ecosystem Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising. BEGINLYX Read More
NextGen Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality
Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each

lawyer advertising  Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality NextGen Health Care: How Technology can Help Make Consumer-directed Health Care a Reality If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Through an innovative approach and revolutionary technology, Online Insight has established a solid reputation in the marketplace with several well-known industry leaders in healthcare , life insurance, financial Read More
A Firewall is Cheaper Than a Lawyer
eBay's motion for a preliminary injunction to limit Bidder's Edge online auction search engine from linking to their site, may set precedents for future

lawyer advertising  is Cheaper Than a Lawyer A Firewall is Cheaper Than a Lawyer L. Taylor - May 15, 2000 Event Summary On Friday, April 14, the Federal District Court in San Jose, California held a hearing on eBay's motion for a preliminary injunction to limit Bidder's Edge, an online auction search engine, from linking to eBay's website. In an open letter dated April 20th to its user base, President and CEO of Bidder's Edge, Jim Carney, defended his position stating that, we remain confident in the correctness of our Read More

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