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 lawyer advertising


Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

lawyer advertising  Makes It Up In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in Dece

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » lawyer advertising

Advertising Revenues Grow and Grow but Slower and Slower


Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

lawyer advertising  Revenues Grow and Grow but Slower and Slower Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, although not unexpected, for the advertising industry. Agencies that are responsible for creating ads will Read More

Navigating Complexities of Local Advertising Implementation


Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

lawyer advertising  Complexities of Local Advertising Implementation Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge. Read More

ShopIgniter Introduces New Update to Igniter


ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently allows marketers to create, manage, and measure rich social media advertising campaigns. By using typical social media functions such as search, engage, share, and comment, Igniter attempts to generate business opportunities or leads for

lawyer advertising  Introduces New Update to Igniter ShopIgniter has announced an  updated version of its Igniter platform . The solution supports brand advertising to social and mobile consumers, and consequently allows marketers to create, manage, and measure rich social media advertising campaigns. By using typical social media functions such as search, engage, share, and comment, Igniter attempts to generate business opportunities or leads for its clients. Key capabilities include: Rich media posts:  video Read More

Is Social Media Going to Kill Sales Cold Calling?


Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are you aware that you can use social media for sales, which has advantages over cold calling? In order to answer these questions, let’s take a look at how cold calling and social media can help you with three of the most important rules of

lawyer advertising  Social Media Going to Kill Sales Cold Calling? Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are you aware that you can use social media for sales, which has advantages over cold calling? In order to answer these questions, let’s take a look at how cold calling and social media can help you with three of the most important rules of selling. People Like to Buy—But Don’t Like to Be Sold Read More

The Power of a Comprehensive B2B Gateway


The ability to securely exchange information with trading partners is vital to your success. And while the type of information varies by industry, the goal is the same: standardized, synchronized, streamlined exchange of information across the trading community. Learn how Inovis BizManager provides direct, secure data exchange, and can reduce the time, cost, and effort of fulfilling electronic communication requirements.

lawyer advertising  Power of a Comprehensive B2B Gateway The power of a Comprehensive B2B Gateway If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Inovis is a leading provider of on-demand Business Community Management solutions that empower companies to transact, collaborate and optimize communications with every facet of their business communities. By standardizing and automating mission-critical business interactions, companies can dramatically reduce Read More

SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers


The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever.

lawyer advertising  for Media-The Solution Portfolio for Newspaper and Magazine Publishers The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever. Read More

Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch


When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology expertise doesn't buy much for pure plays if they don't understand their clients. And the world is changing –back.

lawyer advertising  to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch E. Robins & L. Talarico - August 16, 2000 Event Summary JWT lost a major account of six years standing to Agency.com in 1998 because it simply did not understand the drive to the web, and lacked the technology and vision to accomplish the goal. Two years later it got it back - because Agency.com essentially failed to recognize a traditional customer with a built Read More

Enabling Organizations to Understand Complex Relationships


To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier.

lawyer advertising  Organizations to Understand Complex Relationships To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier. Read More

Four Critical Steps on the Road to Successful Retail Promotions


Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions.

lawyer advertising  Critical Steps on the Road to Successful Retail Promotions Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions. Read More

SAP SeeWhy Acquisition Complements hybris and Adobe Offerings


SAP recently announced plans to acquire SeeWhy, a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors. These personalized marketing solutions should complement the commerce platform of hybris, which SAP acquired last year.

lawyer advertising  SeeWhy Acquisition Complements hybris and Adobe Offerings SAP recently announced plans to acquire SeeWhy , a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors, using email, and advertising across desktop, mobile, and social channels. These personalized marketing solutions should complement the commerce platform of hybris (which SAP acquired last year ).   SeeWhy's products monitor and analyze the Read More

DoubleClick Merger Good News For Privacy Advocates?


DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

lawyer advertising  email database,email blast service,qualified sales leads,bulk email sender,email newsletters,mailing software,bulk email software,email blaster,e mail blast,email list broker,email blast marketing,email list brokers,telemarketing lists,targeted email lists,email campaigns Read More

Document Management and Digital Asset Management Is There a Difference and What Might It Be?


As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated to meet an enterprise's needs.

lawyer advertising  Management and Digital Asset Management Is There a Difference and What Might It Be? Introduction Everywhere you look within organizations, there is content. All this content needs to be managed. At first it was static information, and documents published on the Internet needed management solutions. As a result document management (DM) emerged as the mechanism or process to create, capture, manage, store, and deliver these documents to the right departments and individuals. Digital Assets Today, Read More

OpenAir


OpenAir, founded in 1999 and based in Boston, Masachusetts (US), develops a suite of Web-native software applications that help project-based organizations manage their resources, projects, knowledge, and finances. The OpenAir professional services automation (PSA) solution supports the business cycle of services organizations, from developing new business, to staffing, managing, and executing projects, through to financial analysis and client billing. OpenAir’s clients include internal professional service groups, IT and management consulting firms, advertising and PR agencies, Internet service firms, and internal IT groups.

lawyer advertising  OpenAir, founded in 1999 and based in Boston, Masachusetts (US), develops a suite of Web-native software applications that help project-based organizations manage their resources, projects, knowledge, and finances. The OpenAir professional services automation (PSA) solution supports the business cycle of services organizations, from developing new business, to staffing, managing, and executing projects, through to financial analysis and client billing. OpenAir’s clients include internal Read More