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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
Advertising Makes It Up In Volume Advertising Makes It Up In Volume D. Geller - February 18, 2000 Read Comments Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an
The Business Software Needs of Advertising and PR Agencies
Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to dealing with specific industries, and media and advertising is one of them. Vendors like Oracle and SAP, who decided to adapt their manufacturing offering to services, or vendors like Netsuite and Deltek, who concentrated on service companies
The Business Software Needs of Advertising and PR Agencies » The TEC Blog TEC Blog TEC Home About TEC Contact Us About the Bloggers Follow TEC on Twitter RSS Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here.
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Documents related to
Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
Advertising Revenues Grow and Grow but Slower and Slower Advertising Revenues Grow and Grow but Slower and Slower D. Geller - October 6, 1999 Read Comments Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news,
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.
Advertising Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Read Comments D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February
e-Catalysts Delivers Digital Marketplace
e-Catalysts, Inc. launches its B2B digital marketplace with help from VerticalNet and Aspen Technology.
catalysts,home business,b2b industrial,b2b marketplace,b2b market,supply chain automation,b2b supply chain management,b2b portal,b2b supply chain,b2b advertising,manufacturers,catalyst,clothing manufacturing,supply chain software solutions,supply chain execution
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.
Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
Critical Path and NETIAN Strike Strategic Messaging Alliance
NETIAN, South Korea’s largest ISP has selected Critical Path’s Inscribe messaging service to meet the demands of South Korea’s explosive e-mail growth. Critical Path’s Inscribe messaging solution includes e-mail, instant messaging, a homepage builder or HTML editor and bulletin boards.
text message advertising,business instant messenger,office messaging,instant messenger corporate,enterprise instant messenger,instant messenger site,instant messaging for business,instant messaging work,business instant messaging,critical path software,free instant messaging server,internal instant messaging,osterman research,instant messaging microsoft,instant message
DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing behavior to personally identifiable information.
adserver,adserving,advertising management,ad server,ad servers,ad operations,pay per click bid,advertising management software,flash banner ads,advertising server,ad management software,ad trafficking,ad server software,ad serving software,ad management system
Publisher-controlled Ad Networks
Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having no control over or access to their user data. This has made it difficult for them to implement effective digital ad strategies. Now, with a new suite of previously unconnected technologies, they can collect and connect their data, and rediscover profitable business models. Download this white paper to learn more.
Real Time in the Real World: How Event-driven Software Makes Content Relevant and Actionable
Purchasers have learned a great deal over the years about the digital signage medium. Simply scheduling a playlist of content does not provide value to the network sponsor or operator. Systems today must have the ability to respond to local conditions providing relevant content to a specific audience. This is the key to providing the right message to the right person at the right time. Download this white paper to learn more.
digital signage content management,digital signage content,digital signage,digital signage software,digital signage companies,open source digital signage,digital signage hardware,digital signage content creation,digital signage solutions,digital signage systems,free digital signage,digital signage examples,digital signage network,digital signage players,digital signage software free
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.
Branding and Positioning: What’s the Difference? And Can You Afford It? Branding and Positioning: What’s the Difference? And Can You Afford It? Lawson Abinanti - November 26, 2004 Read Comments Branding and Positioning: What s the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company s new ad agency when I got an uneasy feeling that, despite the
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