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Marketo Opens an App Marketplace for Marketers with Marketo LaunchPoint
Marketo has introduced Marketo LaunchPoint, described as the

lead enrichment  content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing, and services solutions. Of course, Marketo LaunchPoint integrates with Marketo Nation, the zone where people, ideas, and technology intertwine in an attempt to achieve marketing goals. As Mr. Robin Bordoli, VP partner ecosystem at Marketo, explains, Marketers now have one complete place to discover, learn, and try the most trusted solutions they need to drive Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » lead enrichment


Six Steps to Manage Data Quality with SQL Server Integration Services
Without data that is reliable, accurate, and updated, organizations can’t confidently distribute that data across the enterprise, leading to bad business

lead enrichment  — which could potentially lead to bad business decisions. Bad data also hinders the successful integration of data from a variety of data sources. But developing a strategy to integrate data while improving its quality doesn't have to be costly or troublesome. With a solid Total Data Quality methodology in place — which entails a comprehensive process of data profiling, cleansing, parsing and standardization, matching, enrichment, and monitoring — an organization can successfully facilitate an MDM Read More...
Microsoft Dynamics CRM Getting More Socially Insightful
Microsoft has announced a strategic alliance with InsideView whereby InsideView for Sales will be integrated into Microsoft Dynamics CRM Online, bringing social

lead enrichment  complete view of a lead, opportunity, contact, or account. In other words, customers would choose Netbreeze when they are looking for a tool that provides deep analysis of all conversations happening across multiple social properties. Conversely, they would choose InsideView when they are looking for deep insights on a specific person or company, which includes both social and business data. For its part, MarketingPilot is a marketing resource management (MRM)/integrated marketing management (IMM) Read More...
Master Data Management: Extracting Value from Your Most Important Intangible Asset
In a 2006 SAP survey, 93 percent of respondents experienced data management issues during their most recent projects. The problem: many organizations believe

lead enrichment  master data management can lead to quantifiable increases in business value. Ultimately, master data management enables reliable cross-system, enterprise-wide business processes and analytics, ensuring that everyone involved in the process has access to the same information and knowledge. A solution that enables the consolidation of master data, as well as the availability and free flow of consistent data across system boundaries offers the most promising opportunity for improving business processes and Read More...
BI State of the Market Report
IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the

lead enrichment  a chart showing product lead times or inventory status. There is no end to the combination of objects that can and will be represented on the BI dashboard of the future. Even in the case of dashboards, users can take advantage of the familiar feel and navigability of Web features that-very likely-they use every day in their personal lives. For instance, pages like ‘My Yahoo' are essentially dashboards, since they are a collection of different panels showing various kinds of information; and, like Read More...
The PLM Program An Incremental Approach to the Strategic Value of PLM
Companies that took an early adopter approach to PLM are beginning to show significant reductions in new product introduction lead times and to benefit from

lead enrichment  in new product introduction lead times and to benefit from meaningful cost savings. The results from the early pioneers confirm the business value of the concept and point to a bright future for PLM in helping companies capitalize on their product innovations. What has been interesting about the emerging success stories is how different many of the stories are from one another, even stories from companies that are in the same industry. This is because most companies have adopted an incremental approach Read More...
Case Study: Kyocera
Aside from geographic challenges, Kyocera@distributor of document management devices@also grapples with three-month lead times, purchase-order constraints, and

lead enrichment  also grapples with three-month lead times, purchase-order constraints and stocking commitments. Considering the looming challenges, Kyocera Mita Australia's success with Demand Solutions is tough to copy. A subsidiary of Kyocera Group, Kyocera Mita Australia distributes black & white and color digital copiers, network-ready multifunctional devices and laser printers as well as a range of wide-format imaging products. John Fraser, Logistics and Operations Manager, says that forecast accuracy is critical Read More...
Content Is King-Applying Intelligence to Unstructured Data
On March 23, I have the opportunity to lead a seminar at the info360 conference in Washington, D.C., on the use of business intelligence (BI) applications and

lead enrichment  have the opportunity to lead a seminar at the info360 conference in Washington, D.C., on the use of business intelligence (BI) applications and technologies to analyze unstructured data. In preparing for this seminar, I came across an article written by Bill Gates back in 1996 entitled “ Content is King .” And although the theme of that article is different from the approach of this post, both highlight the importance of various types of content for organizations. Many organizations are cognizant of Read More...
Jumping on the Cloud - A Measured Approach
There’s a lot of hype about companies moving to the cloud, but are they actually doing it? Cloud adoption is not as rapid as some providers might lead you to

lead enrichment  as some providers might lead you to think, but TEC data shows that interest in cloud computing is picking up. The 2012 TEC Market Survey Report for Discrete Manufacturing shows that cloud computing has moved beyond the early adopter phase and is now moving into the early majority phase of the technology adoption lifecycle. The question now is not if , but when and how information technology (IT) organizations will adopt cloud computing technologies. If you’re thinking about a cloud deployment, there Read More...
The Cyber Defense Market
Acts of cyber aggression could lead to a cyber war or worse. Capitol Hill is giving attention to this security issue, and vendors are creating new offerings and

lead enrichment  of cyber aggression could lead to a cyber war or worse. Capitol Hill is giving attention to this security issue, and vendors are creating new offerings and expanding existing programs—creating new opportunities in the defense industry and opening doors for new players. Learn more about the blurring between information security vendors servicing the private sector and those in the defense and intelligence industry. Read More...
The Fuzzy Logic Between Lead and Lag Indicators
Analog Devices was the first company to implement a balanced scorecard company-wide on an Executive Information System. In fact, it has been running for 13

lead enrichment  Fuzzy Logic Between Lead and Lag Indicators Business Management Issue External financial reporting and internal operational control represent two fundamentally different functions. The former is guided by GAAP, tax laws, and the needs of stockholders and are lagging performance indicators. Operational control, on the other hand, is a leading performance indicator, and is guided by business strategy, and how well customer expectations are met. Satisfying these two needs are related but measured Read More...
Strategic Profitability Management: An Opportunity for Finance Departments
Finance departments are uniquely qualified to lead the effort to optimize profitability because of their neutrality, numbers orientation, and analytical

lead enrichment  are uniquely qualified to lead the effort to optimize profitability because of their neutrality, numbers orientation, and analytical abilities. However, as finance departments move to implement profitability management they need to recognize the challenges they may face. This white paper discusses how to manage profitability more effectively. Read More...
The State of the Art in Finance
Thanks to recent accounting scandals and an increasingly competitive environment, many chief financial officers and the finance organizations they lead have

lead enrichment  the finance organizations they lead have started to take on new strategic roles within the enterprise. They are aiming at enforcing stricter control processes to ensure legal and regulatory compliance, offering strategic insights into the internal and external business environment, and connecting the business strategy with daily operations through performance tracking. The trend toward a more strategic role is echoed by the responses of participants in recent APQC surveys (formerly known as The American Read More...
What Makes Human-centric BPM Different?
Business process management (BPM) is ultimately about people, not technology. While technology enables BPM, it is people who lead, manage, and participate in

lead enrichment  it is people who lead, manage, and participate in business processes. However, BPM vendors have not traditionally focused on human-centric needs. A human-centric perspective can transform BPM from a cold automation system into an intuitive, user-friendly tool that eliminates redundancy and accelerates how work gets done. Read More...

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