A superior lead-to-order (LTO) process is essential in today's environment of mass customization. Companies striving to build and maintain market share require an LTO process supported by robust IT and product configuration capabilities. Learn how optimizing your LTO process can help you implement a successful mass customization strategy, and how the benefits of an optimized LTO process relate to lean manufacturing.
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process: Lead Management (Wikipedia) Lead Generation (Wikipedia) Lead Manufacturing (Wikipedia) Optimizing the Lead to Order (LTO) Process Lead-to-Order (LTO) process is also known as : L2O process , lead management , lean manufacturing , lto manufacturing , lead generation management , made-to-order product , build-to-order product , lead-to-order workflow , lead management system , sales lead management system , lto process , lto optimization , lead management practices , lead-to-order process , lto