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Documents related to » leadership marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

LEADERSHIP MARKETING: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

LEADERSHIP MARKETING: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

LEADERSHIP MARKETING: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

LEADERSHIP MARKETING: attempt to regain their leadership in communications through voice and video services over Internet protocol (VOIP), distinctive billing and customer care concerns are emerging. Hence, new technologies and new ways of doing business are needed, as CSPs must define a unique, value-rich customer experience, and then deliver it better than anyone else. This concludes Part One of a three-part note. Part Two will discuss market strategy. Part Three will cover alliances, challenges, and make user recommendation
8/3/2005

A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

LEADERSHIP MARKETING: A Business Case for Managing the Marketing Content Supply Chain A Business Case for Managing the Marketing Content Supply Chain Source: ClearStory Document Type: White Paper Description: In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM)
10/18/2007 11:42:00 AM

Six Success Factors for Building a Best-run Marketing Organization
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

LEADERSHIP MARKETING: study by the Marketing Leadership Council found that marketing groups were able to calculate an ROI for only 28% of their marketing budget, on average (see Figure 5). Figure 5: Challenges Determining Return on Marketing Investment Source: Marketing Leadership Council Ensure organizational alignment In complex organizations operating in changing business environments, organizational alignment is crucial for addressing the accountability challenge. It s essential to focus on the planning process, set up
12/20/2007 2:13:00 PM

Neolane Announces New Version of Neolane Marketing Analytics » The TEC Blog
Neolane Announces New Version of Neolane Marketing Analytics » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here.

LEADERSHIP MARKETING: CRM, customer relationship management, industry watch, marketing automation, Neolane, Neolane Marketing Analytics, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
23-01-2013

Enterprise Marketing Management (EMM) Software Evaluation Report


LEADERSHIP MARKETING: Enterprise Marketing Management (EMM) Software Evaluation Report allows you to compare and analyze the features, functions, and services of multiple enterprise software solutions. Vendor responses are comprehensively rated on their level of support of for each criterion (supported, not supported, customization, future releases, etc.) to ensure you make and accurate and informed decision.

Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

LEADERSHIP MARKETING: it has secured the leadership position in the French and Southern European markets as well as in some new industries like automotive. In addition, the deal should expand Unica s worldwide customer base to over 300, making it possibly the largest provider of marketing software globally. Through the acquisition of Marketic, Unica also expects to bolster its strong position in sectors such as financial services, retail and telecommunications, since Marketic s customers include Disneyland Paris , Orange ,
6/28/2003

Tips for Social Marketers » The TEC Blog
Tips for Social Marketers » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s software

LEADERSHIP MARKETING: CRM, social crm, social customer relationship management, social marketing, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
26-03-2013

Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

LEADERSHIP MARKETING: Search Engine Marketing - Best Practices Search Engine Marketing - Best Practices Source: brij Document Type: White Paper Description: The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Search Engine Marketing - Best Practices style= border-width:0px; />   comments powered by Disqus Related Industries:   Internet Publishing and Broadcasting Source: brij Learn
11/7/2005 11:38:00 AM


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