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Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment

life cycle marketing  Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation Read More

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Documents related to » life cycle marketing


A Tectonic Shift in Communications Customer Life Cycle Management
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes to be the most important shift

life cycle marketing  Shift in Communications Customer Life Cycle Management Three Tenets of Amdocs' New Go-to-Market Strategy Amdocs (NASDAQ: DOX) recently unveiled a new marketing philosophy—one so significant that it is touted as the most important development since the company went public in 1998. Amdocs is an Israel-based company that provides billing systems, customer care, and support to communications companies throughout the world. Its corporate paradigm shift aims to give companies stronger, more profitable Read More
Product Life Cycle Management (PLM) in Process Part 2 Process PLM Motivation
This part of the series on Product Life Cycle Management in Process explores the business motivations by review business strategies.

life cycle marketing  Life Cycle Management (PLM) in Process Part 2 Process PLM Motivation Introduction In Part One of this series, we discussed Product Life Cycle Management as a proven concept in the discrete industries and as a growing concept in process. In this part, we explore the business motivations for PLM in process enterprises by reviewing business strategies. In part three, we will look at requirements for Process PLM decisions. The business strategies reviewed are: Accelerating Time-to-Market Increasing the Read More
Front-to-back-office Integration: Improving Your Customer Life Cycle Management
Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions@meaning, customer data cannot be shared

life cycle marketing  Integration: Improving Your Customer Life Cycle Management Front-to-Back-Office Integration: Improving Your Customer Life Cycle Management If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. For more than 30 years, companies that have joined the Sage family have assisted small and midsized businesses with a wide range of business management applications and services. Source : Sage Software Resources Related to Customer Lifecycle Read More
BLM: Buzzword Life Cycle Management
The management of buzzwords represents a significant area of improvement for both the buzzword users (BU) and the buzzword consumers (BC). Buzzword life cycle

life cycle marketing  Buzzword Life Cycle Management Executive Summary The IT industry is alive with buzzwords. The management of buzzwords represents a significant area of improvement for both the buzzword users (BU, for example vendors, analyst and consultants) and buzzword consumers (BC, mostly end users). Buzzword life cycle management (BLM) is a proven discipline being applied to this crying need within the software industry. What is a Buzzword? A buzzword is a word or phrase that enters the collective mind of the Read More
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

life cycle marketing  ADAPTe,ResponseLogic,expert systems technology,e-commerce company,traditional direct marketing,direct marketing best practices,collaborative filtering technologies,ResponseLogic inference engine,direct marketing databases,Internet Marketing Solutions Read More
Asset Life Cycle Management
Asset life cycle management is an increasingly important strategic initiative for asset-intensive industries to explore. Innovative organizations can use their

life cycle marketing  Life Cycle Management Asset life cycle management is an increasingly important strategic initiative for asset-intensive industries to explore. Innovative organizations can use their assets for competitive advantage and thereby improve the profitability of their business. Learn how advanced asset life cycle management strategies can contribute to organizational agility, security, and flexibility, and improve responsiveness in a demanding marketplace. Read More
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

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Real-life Examples of Killer App Marketing
Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified

life cycle marketing  life Examples of Killer App Marketing Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns. Read More
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

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Why Life Sciences Companies Should Engage on Social Media
While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence

life cycle marketing  Life Sciences Companies Should Engage on Social Media While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence in a highly regulated environment. In view of recent Food and Drug Administration (FDA) guidelines on the responsibilities of life sciences companies monitoring social media, this paper intends to assist life sciences companies in determining the scope and potential impact of creating a Read More
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

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E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through

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The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

life cycle marketing  E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

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