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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

life science marketing  SAP,marketing management,management marketing,management courses,customer relationship management,brand management,campaign management,marketing and management,marketing management software,sales marketing management,marketing sales management,syllabus management,marketing management jobs,management courses online,business marketing management Read More...

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

life science marketing  that spans the customer life cycle (target, sell, deliver, bill and support), Amdocs hopes to enable these service companies to deliver an intentional customer experience , which typically results in stronger, more profitable customer relationships. These service providers should also benefit from a more rapid return on investment (ROI), lower total cost of ownership (TCO) and improved operational efficiencies. Amdocs believes its ICM strategy resonates with its customers, who, facing increased Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea...
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Documents related to » life science marketing


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

life science marketing  ADAPTe,ResponseLogic,expert systems technology,e-commerce company,traditional direct marketing,direct marketing best practices,collaborative filtering technologies,ResponseLogic inference engine,direct marketing databases,Internet Marketing Solutions Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

life science marketing   Read More...
SAP’s SME Product Marketing Team Tells All (or Most of it, at least) » The TEC Blog
Discussing Enterprise Software and Selection

life science marketing  demand Oracle plm product lifecycle management retail SaaS salesforce.com SAP SCM Software Selection talent management Categories Ask the Experts (12) BI and Performance Management (182) Business Process Matters (67) Customer Relationship Matters (161) FOSS Ecosystem (24) From the Project Manager s Desk (32) Humor (43) Industry Observation (1140) Information Management and Collaboration (39) Inside TEC (92) Manufacturing Operations (100) Product Lifecycle Matters (81) Risk and Compliance (27) Software Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

life science marketing  marketing,sales,customer experience,merchandise,auto identification,RFID,radio frequency identification,sensors,voice activated technologies,retail Read More...
Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as "Best run businesses run on SAP" (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find

life science marketing  demand Oracle plm product lifecycle management retail SaaS salesforce.com SAP SCM Software Selection talent management Categories Ask the Experts (12) BI and Performance Management (182) Business Process Matters (67) Customer Relationship Matters (161) FOSS Ecosystem (24) From the Project Manager s Desk (32) Humor (43) Industry Observation (1140) Information Management and Collaboration (39) Inside TEC (92) Manufacturing Operations (100) Product Lifecycle Matters (81) Risk and Compliance (27) Software Read More...
The Art And Science Of IT Architecture Design
To assure flexibility and lasting value, information system designs and product selection must be guided by an architectural plan for infrastructure and applications systems. The Art of architecture design is in extracting business requirements; the Science is translating them into technology solutions.

life science marketing  The Art And Science Of IT Architecture Design The Art And Science Of IT Architecture Design J. Dowling - June 3, 2002 Read Comments J. Dowling - June 3, 2002 Introduction   To assure flexibility and lasting value, information system designs and product selection must be guided by an architectural plan for infrastructure and applications systems. The Art of architecture design is in extracting business requirements; the Science is translating them into technology solutions. Note : This note first appeared Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

life science marketing  business-to business,B2B,positioning,marketing,marketing message,business process,feedback loop,message strategy,return on investment,ROI Read More...
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

life science marketing   Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

life science marketing  SumTotal,pdf,whitepaper,sales,marketing,sales whitepaper,marketing whitepaper,training,train Read More...

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