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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 life science marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

life science marketing  basis of the purchasing life cycle. An example of this comes from the auto industry. Customers are likely to research brands, options, and pricing on the Internet but choose to visit a physical dealership to take a test drive and to make the actual purchase. In this case, the investment in the complementary Internet-based channel is warranted - and even mandatory for most automobile markets. Adapt in real time to sustain customer focus Channels provide a rich source of information to enable rapid

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » life science marketing

Gallup and TEC Form Alliance to Meet Government and Industry Demands for Successful Enterprise Transformation


The Gallup Organization and Technology Evaluation Centers Inc. have joined forces in a strategic alliance. The mission: to complement Gallup's Transformation Success Assurance services with TEC's experience and methodologies in IT evaluation, analysis, and decision support.

life science marketing  management platform. Gallup's full life cycle consulting approach extends TEC's capabilities from the building of solutions, through launch, and into steady state continuous improvement. Our alliance with TEC provides Gallup with a comprehensive IT selection capability, broadening our transformation success assurance program by leveraging all of TEC's accumulated expertise, says Carl Sara, Partner, The Gallup Organization. Gallup differentiates its services by focusing on the organic growth of an Read More

BLM: Buzzword Life Cycle Management


The management of buzzwords represents a significant area of improvement for both the buzzword users (BU) and the buzzword consumers (BC). Buzzword life cycle management (BLM) is a proven discipline being applied within the software industry.

life science marketing  supplemented with acronyms. Acronym life cycle management (ALM) is a closely related science to BLM. The creation of the buzzword versus the acronym is often a chicken and an egg issue—which comes first, is often driven by how clever the acronym is with the buzzword designed to fit the clever acronym. If the buzzword comes first and it gains acceptance, an acronym is usually created with the intent of pointing out to those people not-in-the-know, that they are not-in-the-know, to the benefit of those Read More

The Executive Guide to Contract and Chargeback Management


Life sciences companies are struggling to manage large group purchase organization (GPO) contracts, process chargeback submissions, and ensure that pricing policies comply with regulatory requirements. Costs and risks are escalating as these demands outstrip the capabilities of existing systems. Learn how contract and chargeback management solutions can help you maximize growth while limiting regulatory risk.

life science marketing  | Chargeback Issues | Life Science Manufacturer | Life Sciences Companies Systems | Life Sciences Manual Systems | Competitive Life Sciences Markets | Focused Life Sciences Companies | Life Sciences Industry | Electronic Data Interchange for Life Science Company | Life Science EDI | Chargeback for Pharmaceutical Company | Fully Integrated ERP Solution | Fully Integrated Enterprise Resource Planning Solutions | Chargeback Submissions via EDI | Chargeback Management White Paper | Contract Management White Read More

Supply Chain Shorts for the Week of December 13, 2013


Bob Eastman, senior SCM analyst, brings you a round-up of news from Syspro, American Software, and SERUS.

life science marketing  Taylor now finds new life within the Demand Management unit of American Software as a planning and scheduling solution intended to supplement the capabilities of Demand Management’s DS1 and DSX solutions, and provide Logility and Demand Management more credibility in the discrete manufacturing space. Serus TEC caught up recently with high-tech supply chain vendor Serus . As it happens, Serus rides the ups and downs of the high-tech (semiconductor) economic cycles, and even though it is on the Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

life science marketing  industry watch, erp, distribution, vai, s2k, mobile, cloud, Non-Foods Marketing, inventory management Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

life science marketing  marketing analytics, customer insight, targeted marketing, customer profiling, advanced analytics, app marketing, app analytics Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

life science marketing   Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

life science marketing  marketing automation, marketing automation platform, marketing campaign management CRM sales system, customer relationship management Read More

HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM


HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM.

life science marketing  HR,HCM,Human Resources,Human Capital Management,Epicor Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

life science marketing  marketing analytics, marketing analytics platform, Char Software, customer insight, targeted marketing, customer analytics, predictive analytics, mobile marketing app Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

life science marketing   Read More

E-mail Marketing vs. Spam: A 10-round Smack-down


Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

life science marketing   Read More

Asset Life Cycle Management


Asset life cycle management is an increasingly important strategic initiative for asset-intensive industries to explore. Innovative organizations can use their assets for competitive advantage and thereby improve the profitability of their business. Learn how advanced asset life cycle management strategies can contribute to organizational agility, security, and flexibility, and improve responsiveness in a demanding marketplace.

life science marketing  Life Cycle Management Asset life cycle management is an increasingly important strategic initiative for asset-intensive industries to explore. Innovative organizations can use their assets for competitive advantage and thereby improve the profitability of their business. Learn how advanced asset life cycle management strategies can contribute to organizational agility, security, and flexibility, and improve responsiveness in a demanding marketplace. Read More

Asset Life Cycle Management


Asset life cycle management is an increasingly important strategic initiative for asset-intensive industries to explore. Innovative organizations can use their assets for competitive advantage and thereby improve the profitability of their business. Learn how advanced asset life cycle management strategies can contribute to organizational agility, security, and flexibility, and improve responsiveness in a demanding marketplace.

life science marketing  Life Cycle Management Asset life cycle management is an increasingly important strategic initiative for asset-intensive industries to explore. Innovative organizations can use their assets for competitive advantage and thereby improve the profitability of their business. Learn how advanced asset life cycle management strategies can contribute to organizational agility, security, and flexibility, and improve responsiveness in a demanding marketplace. Read More