X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 life science marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

life science marketing  basis of the purchasing life cycle. An example of this comes from the auto industry. Customers are likely to research brands, options, and pricing on the Internet but choose to visit a physical dealership to take a test drive and to make the actual purchase. In this case, the investment in the complementary Internet-based channel is warranted - and even mandatory for most automobile markets. Adapt in real time to sustain customer focus Channels provide a rich source of information to enable rapid

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

Start Now

Documents related to » life science marketing

Absalon International


We offer companies a business solution with customer relationship focus that makes you more successful in the critical processes such as Marketing, Sales, Project Management, Resource Planning, Service Management and Case Management. Our business solutions are based on Microsoft Dynamics CRM, a leading platform which stands for stability and flexibility. The solution is delivered as a cloud service, is fully integrated with Outlook and Office and is designed for mobile users. The industries that we focus on is Life Science; specific Pharma and Medical Device, Industrial Equipment and Machinery, Professional Services and Consumer Goods.

life science marketing   Read More

The Executive Guide to Contract and Chargeback Management


Life sciences companies are struggling to manage large group purchase organization (GPO) contracts, process chargeback submissions, and ensure that pricing policies comply with regulatory requirements. Costs and risks are escalating as these demands outstrip the capabilities of existing systems. Learn how contract and chargeback management solutions can help you maximize growth while limiting regulatory risk.

life science marketing   Read More

Gallup and TEC Form Alliance to Meet Government and Industry Demands for Successful Enterprise Transformation


The Gallup Organization and Technology Evaluation Centers Inc. have joined forces in a strategic alliance. The mission: to complement Gallup's Transformation Success Assurance services with TEC's experience and methodologies in IT evaluation, analysis, and decision support.

life science marketing   Read More

BLM: Buzzword Life Cycle Management


The management of buzzwords represents a significant area of improvement for both the buzzword users (BU) and the buzzword consumers (BC). Buzzword life cycle management (BLM) is a proven discipline being applied within the software industry.

life science marketing   Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

life science marketing   Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

life science marketing   Read More

Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

life science marketing   Read More

Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

life science marketing   Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

life science marketing   Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

life science marketing   Read More