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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 life sciences marketing


Enterprise Contract Management for Life Sciences: Integrating Contract Creation, Administration, and Execution
Leading life sciences companies are recognizing the need for synchronized, enterprise-wide pricing and contract management processes. An integrated solution can

life sciences marketing  Management Forms . Leading life sciences companies are recognizing the need for synchronized, enterprisewide pricing and contract management processes. An integrated solution can provide the transparency needed to satisfy auditors, balance pricing with go-to-market strategies, and support sales and finance teams ' including accurately predicting margins. Content Executive Summary Pricing and Contract Management Challenges Growing Complexity Risk Mitigation Compliance Concerns and Market Pressures

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Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

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Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » life sciences marketing

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

life sciences marketing  in industries such as life sciences, food/beverage, aerospace, automotive, chemicals, and retail. PJ : Given JDA Software and RedPrairie ’s success in marrying upstream consumer packaged goods (CPG) manufacturers’ supply chains with those of retailers (see the  related article here ), why hasn’t there been much cooperation between SAP’s SCM and Retail teams? What is planned in the future to remedy this situation? SAP SCM : We are addressing this right now. With the appointment of Lori Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

life sciences marketing  basis of the purchasing life cycle. An example of this comes from the auto industry. Customers are likely to research brands, options, and pricing on the Internet but choose to visit a physical dealership to take a test drive and to make the actual purchase. In this case, the investment in the complementary Internet-based channel is warranted - and even mandatory for most automobile markets. Adapt in real time to sustain customer focus Channels provide a rich source of information to enable rapid Read More

A New Prescription for Improving Global Labeling and Packaging Operations


In the life sciences industry, marketing operations (in particular the packaging, labeling, and final steps of new product development) remain virtually untouched by the computerized systems integration pervading the rest of the sector. However, cost-effective approaches do exist for digital workflow and asset management software and services, and can provide you with a wealth of cost savings and operations efficiencies.

life sciences marketing  Packaging Operations In the life sciences industry, marketing operations (in particular the packaging, labeling, and final steps of new product development) remain virtually untouched by the computerized systems integration pervading the rest of the sector. However, cost-effective approaches do exist for digital workflow and asset management software and services, and can provide you with a wealth of cost savings and operations efficiencies. Read More

The Executive Guide to Contract and Chargeback Management


Life sciences companies are struggling to manage large group purchase organization (GPO) contracts, process chargeback submissions, and ensure that pricing policies comply with regulatory requirements. Costs and risks are escalating as these demands outstrip the capabilities of existing systems. Learn how contract and chargeback management solutions can help you maximize growth while limiting regulatory risk.

life sciences marketing  for Small and Mid-sized Life Sciences , Contracvt Management for Small and Mid-sized Life Sciences , GPO Contract . Introduction Small and mid-sized life sciences companies are struggling to manage large group purchase organization (GPO) contracts, process heavy volumes of chargeback submissions and ensure pricing policies are fully compliant with regulatory requirements. Indeed, they are experiencing escalating costs and risks as these demands outstrip the capabilities of their existing processes and Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

life sciences marketing  E-marketing In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost. Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

life sciences marketing  data quality jobs,data quality solution,data quality methodology,data quality strategy,address data quality,data quality manager,data quality audit,data quality measurement,what is data quality,data quality in data warehouse,data quality dashboard,data quality program,clinical data quality,improving data quality,data quality measures Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

life sciences marketing  marketing automation, marketing automation platform, marketing campaign management CRM sales system, customer relationship management Read More

Microsoft Axapta for Life Sciences


Executives in the life sciences industry work under tremendous competitive pressures. At the same time, they must meet regulatory guidelines and ensure that product safety remains a priority. Information must be meticulously tracked through all phases of a production cycle, which can slow production significantly. That’s why solutions for the industry must help streamline and simplify the regulatory compliance process.

life sciences marketing  Axapta for Life Sciences Executives in the life sciences industry work under tremendous competitive pressures. At the same time, they must meet regulatory guidelines and ensure that product safety remains a priority. Information must be meticulously tracked through all phases of a production cycle, which can slow production significantly. That’s why solutions for the industry must help streamline and simplify the regulatory compliance process. Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

life sciences marketing  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

Adventive Marketing, Inc.




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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

life sciences marketing  that spans the customer life cycle (target, sell, deliver, bill and support), Amdocs hopes to enable these service companies to deliver an intentional customer experience , which typically results in stronger, more profitable customer relationships. These service providers should also benefit from a more rapid return on investment (ROI), lower total cost of ownership (TCO) and improved operational efficiencies. Amdocs believes its ICM strategy resonates with its customers, who, facing increased Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Real-life Examples of Killer App Marketing


Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.

life sciences marketing  life Examples of Killer App Marketing Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns. Read More