C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM.
logistic article pdf
Lexicon of CRM - Part 1: From A to I The Lexicon of CRM Part 1: From A to I R. Garland - October 12, 2001 0 - A 360 degree view of the customer - A term used to describe the ability for virtually anyone in the company to know anything about the customer (products bought, support calls made, web site visits conducted, etc.). A complete, 306 degree view of customer information. 3G - Supposedly the ultimate wireless protocol technology that is already being used in areas outside of North America where