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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 loyalty card marketing


MAPICS Clings To Its Customers' Loyalty
While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company will have to figure out how to be

loyalty card marketing  Clings To Its Customers' Loyalty MAPICS Clings To Its Customers' Loyalty P.J. Jakovljevic - May 24, 2001 Event Summary On April 30, MAPICS, Inc. (NASDAQ: MAPX), one of the leading providers of software applications for mid-sized manufacturers, reported results for the second quarter of its fiscal 2001. For the three months ending March 31, 2001, MAPICS reported earnings of $1.5 million, before goodwill amortization, on revenue of $34.0 million, which compares to the year-earlier period, when earnings

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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IFS Bucking the Trends - Part 2


Part 1 of this blog series analyzed the current upbeat state of affairs of IFS, a public business software company (listed on the Stockholm Stock Exchange) founded in 1983 with its headquarters in Linkoping, Sweden. The company develops, supplies, and implements IFS Applications™, an integrated and component-based extended enterprise resource planning (ERP) suite built on

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Sybase and MicroStrategy Team on Vertical Market Portal Applications


"EMERYVILLE, Calif., Nov. 1 /PRNewswire/ -- Sybase«, Inc. (Nasdaq: SYBS) today announced a comprehensive, multi-year licensing, technology and service agreement with MicroStrategy Incorporated (Nasdaq: MSTR). The alliance offers customers MicroStrategy's Intelligent E-Business software coupled with customer relationship management (CRM) and business performance management (BPM) applications. Under the terms of the partnership, Sybase will embed and re-market MicroStrategy Intelligent E-Business Platform for the Industry Warehouse Studios (IWS) offerings."

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Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty


Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

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Integrated EAM for Hotels: An Overview


According to a recent NYT article, the hotel industry saw record revenue last year reaching $138 billion, growing $28 billion from the previous year. In response, hotels increased rates and major chains like Hyatt and Marriott began planning new hotels. While the recent subprime crisis, low US dollar, and high gas prices have caused these chains to scale back new developments, they have not

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

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Business.com Guide to Credit Card Processing


Consumers are so used to the convenience of credit and debit cards that it’s no longer an option for a merchant to take plastic—it’s a necessity. This overview of credit card processing takes a look at the equipment you need to read cards and transmit data, reviews the types of fees credit card processing companies charge merchants, and offers a few tips for purchasing a credit card processing plan.

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