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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 loyalty card marketing


MAPICS Clings To Its Customers' Loyalty
While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company will have to figure out how to be

loyalty card marketing  Clings To Its Customers' Loyalty MAPICS Clings To Its Customers' Loyalty P.J. Jakovljevic - May 24, 2001 Event Summary On April 30, MAPICS, Inc. (NASDAQ: MAPX), one of the leading providers of software applications for mid-sized manufacturers, reported results for the second quarter of its fiscal 2001. For the three months ending March 31, 2001, MAPICS reported earnings of $1.5 million, before goodwill amortization, on revenue of $34.0 million, which compares to the year-earlier period, when earnings

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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IFS Bucking the Trends - Part 2


Part 1 of this blog series analyzed the current upbeat state of affairs of IFS, a public business software company (listed on the Stockholm Stock Exchange) founded in 1983 with its headquarters in Linkoping, Sweden. The company develops, supplies, and implements IFS Applications™, an integrated and component-based extended enterprise resource planning (ERP) suite built on

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Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty


Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

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Integrated EAM for Hotels: An Overview


According to a recent NYT article, the hotel industry saw record revenue last year reaching $138 billion, growing $28 billion from the previous year. In response, hotels increased rates and major chains like Hyatt and Marriott began planning new hotels. While the recent subprime crisis, low US dollar, and high gas prices have caused these chains to scale back new developments, they have not

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Sybase and MicroStrategy Team on Vertical Market Portal Applications


"EMERYVILLE, Calif., Nov. 1 /PRNewswire/ -- Sybase«, Inc. (Nasdaq: SYBS) today announced a comprehensive, multi-year licensing, technology and service agreement with MicroStrategy Incorporated (Nasdaq: MSTR). The alliance offers customers MicroStrategy's Intelligent E-Business software coupled with customer relationship management (CRM) and business performance management (BPM) applications. Under the terms of the partnership, Sybase will embed and re-market MicroStrategy Intelligent E-Business Platform for the Industry Warehouse Studios (IWS) offerings."

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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