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MAPICS Clings To Its Customers' Loyalty
While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company will have to figure out how to be

loyalty card marketing  Clings To Its Customers' Loyalty MAPICS Clings To Its Customers' Loyalty P.J. Jakovljevic - May 24, 2001 Event Summary On April 30, MAPICS, Inc. (NASDAQ: MAPX), one of the leading providers of software applications for mid-sized manufacturers, reported results for the second quarter of its fiscal 2001. For the three months ending March 31, 2001, MAPICS reported earnings of $1.5 million, before goodwill amortization, on revenue of $34.0 million, which compares to the year-earlier period, when earnings Read More...
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Documents related to » loyalty card marketing


Predictive Analytics; the Future of Business Intelligence
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to predictive analytics, and predictive

loyalty card marketing  company operating a customer loyalty program to describe the application of predictive analytics. Credit card companies try to retain their existing customers through loyalty programs. The challenge is predicting the loss of customer. In an ideal world, a company can look into the future and take appropriate action before customers switch to competitor companies. In this case, one can build a predictive model employing three predictors: frequency of use, personal financial situations, and lower annual per Read More...
6 Key Elements-A Guide to Delivering a Consistent Outstanding Customer Experience in the Contact Centre and Beyond
Customers are the lifeblood of any business, and receiving quality customer service is a major factor in their purchasing decisions. There are six key elements

loyalty card marketing  wallet Customer satisfaction and loyalty First call resolution Employee retention Customer lifetime value Customer relationships (existing or potential customers) It is also important to review contact centre metrics and objectives regularly to ensure that they are not diametrically opposed. For example, pressure to increase call volumes can adversely affect how much agents can achieve when speaking with customers, or indeed, the level of satisfaction the customer feels as a result of the interaction. Read More...
Sybase and MicroStrategy Team on Vertical Market Portal Applications


loyalty card marketing  profile analysis, sales analysis, loyalty analysis, customer care analysis, and business performance management (the vertical component which delivers operational scorecards and analytical reports). MicroStrategy powered versions of the Sybase Industry Warehouse Studios for Property & Casualty and Life Insurance, Telecommunications, Healthcare, Retail Banking, Credit Card Companies, and Capital Markets will be available during the first quarter of 2000 on UNIX and NT platforms. Industry Warehouse Studio Read More...
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

loyalty card marketing  something-for-nothing arrangement of a loyalty points program and the ability to see relevant advertising, which is the most probable use of the information that 24/7 or others will make of this information. The less likely but hardly impossible uses, such as denying health insurance to people who visit tobacco company websites or look up diseases on health sites, should be of concern to everyone. Both surfers and advertising agencies should seek regulations that prevent such uses and laws that provide Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

loyalty card marketing  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

loyalty card marketing  SumTotal,pdf,whitepaper,sales,marketing,sales whitepaper,marketing whitepaper,training,train Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

loyalty card marketing  you employ demographic measures, loyalty profiles (including categorizations based on decision-making style, such as emotive or deliberative), multivariate statistical analyses, and other quantitative methods. In short, developing a data-based understanding of customers can help you develop strategies to promote loyalty, nurture lifetime customer value, and enhance profitability in the long run. Manage Brands Effectively Brand management is focused on increasing profits by enhancing the perceived value to Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

loyalty card marketing   Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

loyalty card marketing  customer value and brand loyalty. Delivering the best consumer experience in real time requires a deep understanding of customers, including the ability to analyze, assemble, and deliver the most appropriate content at the very moment of engagement. This concept is what Adobe calls the last millisecond.   A point marketing automation application like Eloqua could provide an analytics application in the cloud. But its true value comes only when companies can tie that marketing activity to their customer Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

loyalty card marketing  industry watch, erp, crm, deltek, maconomy, professional service automation, psa, marketing agencies Read More...
How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they

loyalty card marketing   Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

loyalty card marketing  How the Masters Drive Loyalty and Growth……and many more marketing and sales best practice topics. Just follow the link above and we’ll send you this insightful book, absolutely free. Searches related to Rules-based Marketing: Helping Companies Transform Leads into Sales : Sales Lead | Sales Lead Management | Sales Marketing Leads | Free Sales Leads | Software Sales Services | Track Sales Leads | Sales Lead Fulfillment | Sales Leads Qualifications | Sales Leads Processing | Complete Lead Generation Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

loyalty card marketing   Read More...

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