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Documents related to » loyalty marketing agency


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

LOYALTY MARKETING AGENCY: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Salesforce Marketing Cloud Unveiled Today » The TEC Blog
Salesforce Marketing Cloud Unveiled Today » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about

LOYALTY MARKETING AGENCY: Dreamforce, industry watch, salesforce, Salesforce Marketing Cloud, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2012

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

LOYALTY MARKETING AGENCY: one that enhances customer loyalty and increases profitability with each transaction. Meeting this need, in turn, requires the alignment of people, processes, and systems, and agility to deliver new services and to respond to market changes quickly. It also demands a steady focus on the customer in all aspects of business planning and administration. Moreover, as consolidation narrows the ranks of wireless players in North America and as landline providers attempt to regain their leadership in
8/3/2005

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

LOYALTY MARKETING AGENCY: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.

LOYALTY MARKETING AGENCY: Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI) Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI) Source: Customer Chemistry Document Type: White Paper Description: As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool
12/8/2006 4:11:00 PM

Six Success Factors for Building a Best-run Marketing Organization
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

LOYALTY MARKETING AGENCY: on - managing customer loyalty programs integrated into an overall customer strategy is critical to the business. Real-time offer management For businesses dealing with large volumes of end consumers and large volumes of consumer interactions, such as finance and telecommunications, you can generate huge value to the overall business, as well as generate customer satisfaction, by having an intelligent system that recommends the next best actions and offers. The marketing functionality in SAP CRM is
12/20/2007 2:13:00 PM

A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).

LOYALTY MARKETING AGENCY: A Business Case for Managing the Marketing Content Supply Chain A Business Case for Managing the Marketing Content Supply Chain Source: ClearStory Document Type: White Paper Description: In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM)
10/18/2007 11:42:00 AM

Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

LOYALTY MARKETING AGENCY: Case Study: SAP and Marketing Management Case Study: SAP and Marketing Management Source: SAP Document Type: Case Study Description: By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets
9/2/2010 1:50:00 PM

How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

LOYALTY MARKETING AGENCY: How to Make Marketing Integration a Whole Lot Easier How to Make Marketing Integration a Whole Lot Easier Source: Alterian Document Type: White Paper Description: Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover
3/2/2009 8:40:00 AM

Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution.

LOYALTY MARKETING AGENCY: Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation Source: Engagement Systems Document Type: White Paper Description: Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on
12/7/2009 10:13:00 AM

Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined the discussion on the topic of its current state of affairs.

LOYALTY MARKETING AGENCY: Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ —An Interview with UNIT4’s Product Marketing Executive PJ Jakovljevic - August 4, 2010 Read Comments The series of articles where Technology Evaluation Centers (TEC) asks vendors to provide their input on a
8/4/2010 10:37:00 AM


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