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Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

loyalty marketing programs  one that enhances customer loyalty and increases profitability with each transaction. Meeting this need, in turn, requires the alignment of people, processes, and systems, and agility to deliver new services and to respond to market changes quickly. It also demands a steady focus on the customer in all aspects of business planning and administration. Moreover, as consolidation narrows the ranks of wireless players in North America and as landline providers attempt to regain their leadership in Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » loyalty marketing programs


How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

loyalty marketing programs  Marketers Drive Enhanced Customer Loyalty . You'll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful loyalty programs ; employ the proper metrics and promotions to increase loyalty program performance; use key technologies to enable loyalty program delivery; and exploit social media to complete the loyalty program cycle. Learn the secrets of maximizing revenue from your existing customer base. Download your PDF copy of Best-in-class Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

loyalty marketing programs  awareness, image, preference, and loyalty. QRS markets its products and services within the following three Solutions Groups: Software Applications Trading Community Management Global Services This is part two of a five-part note. Part one began and part three 3 will continue to detail the event. Part four will discuss the market impact. Part five will cover challenges and make user recommendations. QRS Software Applications Software Applications automate and help optimize business processes between Read More...
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

loyalty marketing programs  Intelligence Solutions | Customer Loyalty Program | Customer Management | Customer Marketing | Customer Metrics | Customer Model | Customer Performance | Customer Process | Customer Relation Management | Customer Relations Management | Customer Relationship | Customer Relationship Management | Customer Relationship Management Analysis | Customer Relationship Management Application | Customer Relationship Management Applications | Customer Relationship Management Architecture | Customer Relationship Read More...
MAPICS Clings To Its Customers' Loyalty
While the existing loyal client base remains MAPICS’ greatest trump for retaining its solid financial position, the company will have to figure out how to be

loyalty marketing programs  Clings To Its Customers' Loyalty P.J. Jakovljevic - May 24, 2001 Event Summary On April 30, MAPICS, Inc. (NASDAQ: MAPX), one of the leading providers of software applications for mid-sized manufacturers, reported results for the second quarter of its fiscal 2001. For the three months ending March 31, 2001, MAPICS reported earnings of $1.5 million, before goodwill amortization, on revenue of $34.0 million, which compares to the year-earlier period, when earnings totaled $640,000, excluding special charges Read More...
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

loyalty marketing programs  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More...
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

loyalty marketing programs  Customer Lifetime Value to Increase Return on Marketing Investment (ROMI) As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company. Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

loyalty marketing programs  Inc.’s New Mission-“Big Data” Sales & Marketing Apps PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

loyalty marketing programs  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More...
Enterprise Marketing Management (EMM) RFI/RFP Template
Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points

loyalty marketing programs  Marketing Management (EMM) RFI/RFP Template Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support Read More...
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

loyalty marketing programs  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

loyalty marketing programs  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

loyalty marketing programs  drive top-line revenue and loyalty. Compendium builds up a customer’s on-line persona by capturing the interactions and responses to digital content, creating a digital body language unique to a customer’s persona and stage in the buying cycle. The addition of Compendium gives Eloqua users the ability to better deliver targeted digital content throughout the customer lifecycle. This acquisition plugs a gap in the Eloqua solution as shown in the below picture from Oracle. Compendium will be a part of Read More...

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