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Documents related to » lvmh marketing campaign


“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

LVMH MARKETING CAMPAIGN: “B” Before “e” When Marketing to “C” “B” Before “e” When Marketing to “C” D. Geller - May 15, 2000 Read Comments D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc. s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their
5/15/2000

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

LVMH MARKETING CAMPAIGN: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

LVMH MARKETING CAMPAIGN: Sales Is from Mars, Marketing Is from Venus Sales Is from Mars, Marketing Is from Venus Carla Reed - February 23, 2006 Read Comments Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of
2/23/2006

Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

LVMH MARKETING CAMPAIGN: Marketing and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Read Comments D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams
8/1/2000

A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog
A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn

LVMH MARKETING CAMPAIGN: crossgate, demnd signal management, ERP, gtm, HANA, jda software, llamasoft, manhattan associates, plm, rds, redprairie, s&op, SAP, sap bpc, sap ewm, sap gts, sap tm, SCM, smartops, supply chain management, TMS, transportation, visual enterprise, warehousing, WMS, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
25-04-2012

Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

LVMH MARKETING CAMPAIGN: Vertical Marketing--What Is A Vertical? Vertical Marketing--What Is A Vertical? Olin Thompson - December 9, 2004 Read Comments Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The
12/9/2004

Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (version 7) product certification report. Assisted online evaluation of WCM solutions. Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

LVMH MARKETING CAMPAIGN: Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Source: Technology Evaluation Centers Document Type: Certification Report Description: Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The
1/16/2013 3:45:00 PM

Vertical Marketing, Inc


LVMH MARKETING CAMPAIGN: Vertical Marketing, Inc. (VMI) is a privately owned company founded in 1985 and incorporated in 1987.

Channels to the Hearts and Minds--On-line 2005
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers and doubters. You'd think this issue would die, with more and more shoppers buying from far flung vendors: Boston to the Nanga Tribes for buying original crafts; Dallas to Huangshan City, China, etc.

LVMH MARKETING CAMPAIGN: internet marketing companies, internet marketing guru, internet marketing strategies, market research, market research agencies, market research agency, market research analysis, market research companies, market research company, market research consultant, market research consultants, market research firm, market research firms, market research retail, market research service, market research services, market research survey, market research surveys, marketing research, marketing research companies, marketing research company, marketing research firm, marketing research firms, marketing .
3/18/2005

Optimizing Your Content Marketing Strategy
It is becoming more and more essential for companies to have an effective content marketing strategy—but understanding and demonstrating the value of this strategy remains a challenge for content marketers, particularly those in the B2B space. Find out how you can optimize your content marketing strategy to get your content in front of the right influencers at the right time—and boost the ROI of your content marketing activities.

LVMH MARKETING CAMPAIGN: Optimizing Your Content Marketing Strategy Optimizing Your Content Marketing Strategy Source: Onalytica, Inc. Document Type: White Paper Description: It is becoming more and more essential for companies to have an effective content marketing strategy—but understanding and demonstrating the value of this strategy remains a challenge for content marketers, particularly those in the B2B space. Find out how you can optimize your content marketing strategy to get your content in front of the right
4/16/2013 11:36:00 AM

The CMO–CIO Organizational Alignment Mandate
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy, rather than the receiving end.

LVMH MARKETING CAMPAIGN: The CMO–CIO Organizational Alignment Mandate The CMO–CIO Organizational Alignment Mandate Glen Petersen - July 4, 2007 Read Comments Originally published - December 7, 2006 The topic of aligning the information technology (IT) agenda with the business agenda has spawned literally hundreds of articles, and certainly sensitized the IT community regarding this issue. Despite the progress made regarding the alignment question, chief information officer (CIO) reporting relationships continue to be
7/4/2007


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