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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 magnetic media w2


Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

magnetic media w2  CRM: Customer Relationship Management in the Age of the Socially-empowered Customer Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Sage provides business software, services and support to small and medium sized businesses. Whilst our heritage is in the small business market we also have the experience and expertise to meet the needs of

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » magnetic media w2

Turn Content Into Sales with Social Media


In the white paper CRM and the socially-empowered customer, you can find out how to use social media like twitter, facebook, linkedin, youtube, web...

magnetic media w2  Content Into Sales with Social Media Once upon a time, you could only talk at your customers and prospects through the media. Through social media you can now dialogue with them . In the white paper CRM and the Socially-empowered Customer , you can find out how to use social media like Twitter , Facebook , LinkedIn , YouTube , webinars, and blogs to build stronger relationships with customers and prospects based on mutual trust and two-way communication. The days of one-way communications are coming Read More

Atex Polopoly: WCM for More than Just the Media Industry


Atex knows what media companies need for publishing online today. And while its Web content management (WCM) solution puts editorial teams at home in the digital media environment, Atex wants to be your WCM system even if your company isn’t part of the media industry. You can see how it addresses your requirements using the comprehensive data on Atex Polopoly that we recently

magnetic media w2  Polopoly: WCM for More than Just the Media Industry Atex knows what media companies need for publishing online today. And while its Web content management (WCM) solution puts editorial teams at home in the digital media environment, Atex wants to be your WCM system even if your company isn’t part of the media industry. You can see how it addresses your requirements using the comprehensive data on Atex Polopoly that we recently included in our evaluation center. Click here to evaluate Atex Polopoly no Read More

Ask the Experts Team Up with Technology Evaluation Centers


The UK-based science, technology, and business social media site Ask The Experts (www.asktheexperts.org.uk), has announced its latest strategic partnership with global enterprise software solutions company Technology Evaluation Centers (TEC). Read the full story at cisionwire.com.

magnetic media w2  the Experts Team Up with Technology Evaluation Centers Ask the Experts Team Up with Technology Evaluation Centers Science and Technology Web site Ask the Experts announces strategic partnership with global enterprise software solutions evaluator Technology Evaluation Centers The UK-based science, technology, and business social media site Ask The Experts , has announced its latest strategic partnership with global enterprise software solutions evaluator Technology Evaluation Centers (TEC). Read the Read More

Everything You Don’t Know about Desktop Search


Despite all the attention the newest breed of desktop search has received in the press, here’s what the media hasn’t told you: 1) today’s newcomers aren’t ready for the enterprise; 2) desktop search is not new; and 3) you get what you pay for. Find out more—and get a 12-step checklist that will help you determine your needs, and evaluate and select the desktop search tool that’s right for you.

magnetic media w2  You Don’t Know about Desktop Search Despite all the attention the newest breed of desktop search has received in the press, here’s what the media hasn’t told you: 1) today’s newcomers aren’t ready for the enterprise; 2) desktop search is not new; and 3) you get what you pay for. Find out more—and get a 12-step checklist that will help you determine your needs, and evaluate and select the desktop search tool that’s right for you. Read More

Kirshenbaum Bond & Partners


kb&p''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''s Media Department specializes in reaching people in unique and surprising ways. It''s very easy to reach lots of people—just buy a spot on prime time TV—but it''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does the target use media? What do they do during the day that affects their media consumption? Are they never home because they''re working? Are they attending PTA meetings? Once we completely understand the target, we focus on consumers'' interaction with the brand. We ask ourselves and the target, how do they interact with the product and where do they find information regarding using and purchasing the brand or similar products? Once we understand the target''s media consumption and the target''s relationship with the brand, we look for the intersection point and really try to influence the dynamic. For instance, for Snapple we developed an iron-on to reach teenage boys. At the time, iron-ons were trendy and retro. Our target was teenage boys, notoriously difficult to reach. Teenage boys do a lot of skateboarding, raving and snowboarding. During each of those leisure activities, iron-ons are considered fashionable. We developed an iron-on and ran it in skateboarding, snowboarding and clubbing magazines. The kb&p media crew know how to plan and buy "big" media; but what sets them apart is their ability to think small all the way down to individual projects and the best way to influence them.

magnetic media w2  Bond & Partners kb&p''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''s Media Department specializes in reaching people in unique and surprising ways. It''s very easy to reach lots of people—just buy a spot on prime time TV—but it''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does Read More

New Challenges in Managing Advertising Revenue


As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

magnetic media w2  Challenges in Managing Advertising Revenue As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction. Read More

Networld Media Group


Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience.

magnetic media w2  Media Group Networld Media Group provides news and information for various industries. Networld’s publications include DigitalSignageToday and RetailCustomerExperience. Read More

Attensity Analyze


Attensity Analyze gives customer service organizations the tools to analyze subscriber conversations across external media, including review sites, blogs, forums, Twitter, Facebook, YouTube videos, mainstream news sites, and others, as well as the free-form notes stored in internal sources such as customer relationship management or contact center notes, surveys, and incoming e-mail, and to relate those conversations to internal data on sales figures, inventory numbers, customer service records, and more. A wide variety of out-of-the-box reports help to track and analyze ongoing relevant conversations about brands, products, and competitors to identify influential opinion leaders and sources and understand sentiment and issues, along with industry trends.  

magnetic media w2   Read More

RIM Gets the Gist (of Social Media)


The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor Dave Clark and CRM analyst Gabriel Gheorghiu:DC: OK, even I’ve heard of RIM. What’s Gist? GG: The idea behind Gist was essentially to extend the inbox to the Internet and social world by putting together all contacts from

magnetic media w2  Gets the Gist (of Social Media) The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor Dave Clark and CRM analyst Gabriel Gheorghiu: DC : OK, even I’ve heard of RIM. What’s Gist? GG : The idea behind Gist was essentially to extend the inbox to the Internet and social world by putting together all contacts from different sources (Outlook, Gmail, Twitter, Facebook, etc.) and managing them from a Read More

IBM Social Analytics: The Science behind Social Media Marketing


Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

magnetic media w2  Social Analytics: The Science behind Social Media Marketing Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, Read More

HIMSS Media


HIMSS Media provides content for health-focused IT communities. Its work includes publications, lead generation, and events.

magnetic media w2  Media HIMSS Media provides content for health-focused IT communities. Its work includes publications, lead generation, and events. Read More

Atex


With more than 1,000 customers, Atex technologies power many high performing media companies around the world. The company's systems manage the end-to-end workflow for all advertising, subscriptions, print, and digital content management operations. Atex is committed to helping media companies build revenues and reduce costs through products that are personalised, localised, collaborative, contextually relevant, and available on demand.

magnetic media w2  With more than 1,000 customers, Atex technologies power many high performing media companies around the world. The company's systems manage the end-to-end workflow for all advertising, subscriptions, print, and digital content management operations. Atex is committed to helping media companies build revenues and reduce costs through products that are personalised, localised, collaborative, contextually relevant, and available on demand. Read More

Astute Social Relationship Management


Social media provides data to the enterprise on how its customers are interacting. Even though most decision makers understand that gathering and analyzing this data is important, it’s not always easy to know how. Astute Solutions was founded in 1995 to offer call center and issue management software, which later became a full customer service solution. The acquisition of RealDialog from

magnetic media w2  Social Relationship Management Social media provides data to the enterprise on how its customers are interacting. Even though most decision makers understand that gathering and analyzing this data is important, it’s not always easy to know how. Astute Solutions was founded in 1995 to offer call center and issue management software, which later became a full customer service solution. The acquisition of RealDialog from LiveWire Logic in 2006 added knowledge management to the offering. In 2010, Read More

Media Industry Solution for Intellectual Property Management


The media industry is undergoing radical change, driven in large part by new technologies such as the Internet, online publishing, and digital broadcasting. And at the heart of the industry is intellectual property. As the number of media and delivery channels explodes, you need to know how to manage rights inventory, license revenue streams, and royalty payments—efficiently and profitably.

magnetic media w2  Industry Solution for Intellectual Property Management The media industry is undergoing radical change, driven in large part by new technologies such as the Internet, online publishing, and digital broadcasting. And at the heart of the industry is intellectual property. As the number of media and delivery channels explodes, you need to know how to manage rights inventory, license revenue streams, and royalty payments—efficiently and profitably. Read More