It doesn’t matter how large or small a company is or the strength of its in-office firewall. It also doesn’t matter how much money an enterprise pours into its social advertising campaign or how many socially connected bells and whistles a new applicant tracking system has.
Yes, advertising and PR are important. However, at the end of the day, people are going to trust their friends, peers, and online reviews when it comes to finding their next job. If a company doesn’t make sure that it’s a word-of-mouth-worthy employer of choice, no carefully planned Twitter hashtag strategy will save it.
This white paper looks at how social media can make or break a business, and how it’s often not the social media that’s in a marketing department’s control. It’s the social media that happens organically around a brand, from customers, potential candidates, and, yes, even employees.
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