Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they need new business intelligence (BI) tools that can integrate and analyze huge amounts of internal and external data. Learn how such tools can help your company understand customer needs, identify trends, and use the resulting lead time to seize opportunities.
allow information workers to make better-informed decisions that are more aligned with corporate objectives. Decision making and strategy formulation no longer rely solely on knowing what happened. Now, they can be supported by comprehensive intelligence about what's happening now, and also, by extension, what is likely to happen. This capacity becomes even more important in the real-time world where the Internet and globalization are changing all the rules. 2.0 Simplicity and Relevance Research