A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of prospects, customers, and the market—and the ability to turn insight into action. The right sales force automation (SFA) system can help you determine priorities and action plans to achieve the best results with your customers—and boost your profit margins.
management key performance indicators
, Info on Performance Management . EXECUTIVE SUMMARY SALES PRODUCTIVITY DRIVES REVENUE AND PROFITABILITY The key to a productive sales force is ensuring that salespeople concentrate on acquiring, growing, and retaining profitable relationships within their account bases. This requires a clear and detailed view of prospects, customers, and the market - and the ability to turn that insight into action. Companies with highly productive sales forces do just that. Changes in customer buying behavior,